Mobile Video Mastheads

Assets Overview and Creative Submission

In this section, please see an overview of required and optional assets, our ad policy requirements, and our creative submission process and turnaround times for the mobile video Masthead.

Did you know that you can use the video masthead preview tool to easily customize your assets and preview your masthead?

Assets Overview

Asset Name Required / Optional Deliverable Comments/Details
YouTube Video URL Required URL of primary video to be used. Must upload Video to YouTube and set as public or unlisted. See Ad Policies guidelines below and help link for uploading Videos.
Channel icon and name Required Pulled in automatically from YouTube channel where video is uploaded These will appear below the video.
Headline text* Required Text to be used as ad headline below the video thumbnail. Use the video masthead preview tool for text length recommendations. Suggested limits are approximately 26 characters (single-byte languages) or 13 characters (double-byte languages).
Description text* Optional Text to be used as ad description. Use the video masthead preview tool for text length recommendations. Suggested limits are approximately 60 characters (single-byte languages) or 30 characters (double-byte languages).
Call to action text* Optional Call to action text to be used for destination URL.

We recommend keeping these short and catchy and clearly indicating where the link will lead.

Use the video masthead preview tool for text length recommendations. Suggested limits are approximately 10 characters (single-byte languages) or 6 characters (double-byte languages).

Call to action destination URL Optional Must provide a destination URL if using CTA (can be 3rd party URL)

Clicking on the CTA will navigate to the destination URL provided. 

All URLs should be live before submitting assets. Please use safe characters in the URL, as detailed here.

Ad Attribution Required   "Ad" attribution will be displayed.

*Note that there may not be enough room on some smaller devices to show the full text provided, depending on screen size. Use the video masthead preview tool for character length recommendations.

Ad Policies

Creative Submission and Turnaround Time

  • Assets received by YouTube no later than 2 business days prior to campaign start date sent to your Account Manager and Technical Specialist.
  • Video thumbnails, channel art and channel icons must be finalized 2.5 days before the campaign launch date, otherwise an older version of the thumbnail may appear during the live campaign