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In-video Overlay Ads

Note that In-video Overlays are only available for reservation sponsorship campaigns. In-Video Overlays are no longer available on Adwords, however, you can set up Image Ads to appear as an overlay on the YouTube watch pages. See more information on Image Overlay ads here.
Following the announcement of the Chrome Plugin Power Saver feature, Flash formats are no longer accepted for In-Video Overlay ads; only image formats are supported.

How YouTube In-video Overlay Ads Work

YouTube In-video overlay ads are 480x70 image ads that appear overlaid on the bottom of the YouTube video player on the YouTube watch pages. The overlay ad appears when user initiates video play. You can optionally include a 300x250 companion display ad. See screenshot below.

Note that In-video Overlays are only available for reservation sponsorship campaigns. On auction, you can set up Image Ads to appear as an overlay on the YouTube watch pages. See more information on Image Overlay ads here.

InVideo

Assets Overview

Asset Optional / Required Unit File Type File Size
Overlay Image Required 480x70 Static .GIF, .PNG, .JPG 150 Kb
Companion Banner* Optional 300x250 .GIF, .PNG, .JPG 150 Kb

*You can optionally include a 300x250 companion display ad. Please reference this page for complete list of specs.These elements are road-blocked for the same advertiser/campaign. If companion display is not provided, no other advertiser's creative will appear next to your overlay.

  • 300x250 companion can be either site-served or third-party served.
  • Expandable ads are not allowed.

Creative Submission and Turn Around Time

  • Assets received by YouTube no later than FOUR business days prior to campaign start date sent via your Account Manager.
  • Maximum of 2 creative revisions for site-served creatives are allowed per 6-week period for active campaigns.
  • Maximum of 3 creatives per site-served placement.

Reporting Metrics

  • Impressions
  • Clicks and click-through rate

Third-Party Tracking Capabilities

SSL capability is required! All impression tracking pixel URLs must begin with HTTPS:// More information here.
  • Cannot be third-party served.
  • Accept third-party impression tracking pixel.
  • Accept third-party redirect for exit clicks (provided website or YouTube Brand Channel)

  We will only accept 3rd party redirect/tracking pixels from a certified Ad Serving Vendor. Please refer to the full list of approved vendors.

Recommendations

  • Be sure to include a compelling call-to-action on the overlay (i.e. watch companion content or interact with ad).
  • Frequency cap: minimum at 1 impression per user per hour.
  • No clickTag implementation needed. The creative will function normally with and without clickTag.

Compatible Browsers:

  • Internet Explorer 10+, Firefox 25+, Safari 6+; Chrome 33+

Important Note: Optional Companion

YouTube is aware of ad delivery issues with some companion units (300x250s & 300x60s) due to the nature of how VAST is requested and rendered by the IMA SDK. As a result, companion banners may not always appear. Please note that the unit itself is not billed upon and not guaranteed. We are working to resolve these issues as soon as possible.