Offer placement targeting to Google AdWords advertisers

You can offer placement targeting to AdWords advertisers so that they can target specific areas of your website. For example, advertisers might select ad units at the top of all publisher site pages or ad units on pages related to entertainment news and sports only. When setting up their campaigns, advertisers can search for placements matching themes and topics they want to target.

You can make your new or pre-existing site placements available to these advertisers at any time.

Placements opted into AdSense targeting that include ad units not enabled for AdSense are still available to AdWords advertisers but the AdWords campaigns will not serve to the ad units within that placement that are not enabled for AdSense.

To set placement targeting for a new placement:

  1. Click the Inventory tab, then click Placements on the left-hand panel.
  2. Click New placement.
  3. Enter your placement information. (Learn more)
  4. At the bottom of the page, select Google AdWords.
  5. (Optional) To copy targeting settings from an existing AdSense channel, click Copy Adsense targeting. (Learn more)
  6. Enter a description of your placement (description will be viewable by AdWords advertisers).
  7. Click Save.

To set placement targeting for an existing placement:

  1. Click the Inventory tab, then click Placements on the left-hand panel.
  2. Click the appropriate placement in the table.
  3. At the bottom of the page, select Google AdWords.
  4. (Optional) To copy targeting settings from an existing AdSense channel, click Copy Adsense targeting. (Learn more)
  5. Enter a description of your placement (description will be viewable by AdWords advertisers).
  6. Click Save.