Over the past few years, we’ve been partnering with Demand Side Platforms (DSPs) including Adobe, Amobee, AppNexus, DataXu, Display & Video 360, Infectious Media, MediaMath, and TradeDesk to expand Programmatic Guaranteed to more advertisers and agencies.
As with any alpha or beta, we carefully review performance and feedback to ensure the best possible experience before launching to general availability. For Programmatic Guaranteed, our goal is to make sure you experience guaranteed and predictable campaign delivery. As such, we began to evaluate the success of Programmatic Guaranteed campaigns of all DSP partners in February 2018. In July 2018, we'll review their progress against success criteria. DSPs who have not met minimum requirements may have their access to Programmatic Guaranteed disabled. Next month, we'll notify you about which DSPs were impacted. Note that:
- Programmatic Guaranteed campaigns that are already delivering at the time of enforcement will not be affected.
- DSPs disabled for Programmatic Guaranteed campaigns continue to be eligible to buy across the Open Auction, Private Auctions, Preferred Deals and First Look.
We are committed to partnering with DSPs and will re-evaluate their status in January 2019 or possibly sooner.
