Create a placement

  1. Sign in to DoubleClick for Publishers.
  2. Click Inventory and then Placements.
  3. Click New placement.
  4. Enter a placement name.

    When naming a placement, choose to describe the physical location of the ad units associated with the placement or indicate the particular section of content.

    For example, a placement named "ABCProducts Unlimited Help Center Footer Banners" might include all footer banners within Products Unlimited's Help Center

  5. Add a description for this placement (optional).
  6. Associate ad units to the placement by clicking include next to the desired ad unit. (You can complete this step later if an ad unit doesn't exist yet.) Each placement should include a unique combination of ad units.
  7. Click Save.
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