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Conversion counting discrepancies

If an advertiser uses a third-party conversion tracking service, they might find discrepancies between the number of conversions counted by DFP and by the third-party service.

Each third-party counting service uses its own method for counting conversions. Because of differences among services, discrepancies are inevitable.

If your activity is counting unique users within each 24-hour day, it's possible that a third-party service will count multiple conversions for a single user, while DFP will count that user only once per day.

Conversion tracking is not currently supported on sites or ad requests that have been tagged for child-directed treatment


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