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Add a verified third-party ad network to your list of companies

You can add verified third-party ad networks to your list of companies and have the impression and revenue data from those networks pulled into DoubleClick for Publishers. The ad networks are mapped between the Ad Exchange and DFP and are the networks most frequently used in the industry. Once you add the networks to DFP, you can report on them in the yield report.

You can add new ad networks and mark companies you already work with as verified third-party ad networks. If you want to use an ad network that isn't on the list, contact your account manager and let them know you want the network added.

Add a new third-party network

  1. In DFP, click Admin and then Companies.
  2. Click New company and then Ad network.
  3. Select the name of the company from the the Ad network drop-down menu.
  4. Enter a customized name for how you want this company to appear for selection in your network and for reporting.
  5. (Optional) Add labels to the contact and include general information for the company, such as phone, email and street address.
  6. Click Save.

Change an existing company to a third-party network

If you're already working with a third-party ad network and would like to have their impression and revenue data pulled into DFP, you can change their company type to "Ad network". If DFP automatically detects that an ad network you're working with is one of our supported networks, you'll be asked to update the company type in the companies' settings screen.

  1. In DFP, click Admin and then Companies.
  2. In the note box on the top of the company settings screen, click Change company to ad network.
  3. Click Save.
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