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Rich media content vendor macros in DFP

If you enter a rich media snippet into a creative and DoubleClick for Publishers recognizes the tag, you can have click and cachebusting macros inserted into the snippet automatically. To proceed, click Insert macros and DoubleClick for Publishers will automatically insert the appropriate macros into your code snippet.

DoubleClick for Publishers recognizes the rich media formats listed in the table below.

If there are no instructions in the ad tag for where the macros should go or you’re not 100% sure, have your client talk to the third party to get instructions for inserting the macros so DFP can serve the creative properly and track clicks and impressions. Since the third party knows their code better than anyone else, it’s always best to go to the third party, as DoubleClick doesn’t keep track of where macros should be inserted in non-certified third party vendors.

See Traffic third party creatives to learn more.

Vendor Format
24/7 Real Media JavaScript
abilicom JavaScript
Ad Magnet JavaScript, iframe
ad pepper JavaScript
Ad4Game IFrame
Ad4Game JavaScript
Adblade JavaScript, iframe
AdCentric JavaScript
Adconion Media Group JavaScript
Adfonic JavaScript
Adform JavaScript, iframe
Adify JavaScript
Adition JavaScript
AdJug JavaScript, iframe
AdJuggler JavaScript, iframe
AdMax Media JavaScript
AdMeld by Google JavaScript, iframe
AdMob by Google JavaScript
Admotion JavaScript, iframe JavaScript, iframe
AdOn Network JavaScript
Adrime JavaScript
AdScale JavaScript
Adsfactor JavaScript, iframe
AdShuffle iframe
AdSide JavaScript
ADTECH JavaScript, iframe
Adtegrity JavaScript, iframe JavaScript
Advolution JavaScript
Aim4Media JavaScript, iframe
AppNexus JavaScript
Atlas JavaScript, iframe, standard image
AudienceScience JavaScript, iframe
Barons Media iframe
BlueLithium JavaScript, iframe
Bluestreak JavaScript, iframe
Bravenet Media JavaScript
BridgeTrack (Sapient) JavaScript, iframe
Burst Media JavaScript
Casale Media JavaScript
Chitika JavaScript
ClickDistrict JavaScript, iframe
Clicksor JavaScript
Collective JavaScript
CPX Interactive JavaScript, iframe
Creafi JavaScript, iframe
Criteo JavaScript
Dedicated Media JavaScript
DoubleClick Rich Media JavaScript, iframe, standard image
eBay iframe
Emediate JavaScript, iframe
engage:BDR JavaScript
Ensemble by Collective (formerly Tumri) JavaScript, iframe
e-planning JavaScript JavaScript
eyeReturn JavaScript, pixel
Facilitate Digital JavaScript
Feedburner by Google  
Flashtalking JavaScript, pixel
Fox Audience Network (The Rubicon Project) JavaScript, iframe
Genome from Yahoo! (formerly Interclick) JavaScript
Glam Media JavaScript
Google AdSense
Harrenmedia JavaScript, iframe  
IBM Enterprise Marketing Management (formerly Coremetrics) JavaScript
IDG TechNetwork JavaScript
Impact Engine JavaScript, iframe
Inadco JavaScript
InMobi JavaScript
Intergi JavaScript
Interpolls In-page
Jemm JavaScript
Kitara Media JavaScript, iframe
Komli Media JavaScript, iframe
LifeStreet Media iframe
Ligatus JavaScript, iframe
Lijit JavaScript
Linkstorm JavaScript
LivingSocial iframe
Lotame JavaScript
Jumptap JavaScript
Markit On Demand JavaScript, iframe, image
Matomy Media JavaScript, iframe
Media Innovation Group JavaScript
Mediaplex iframe, standard image
MercadoLivre iframe
Meta Network JavaScript, iframe
Mixpo Embedded object
Mojiva JavaScript, iPhone, standard
Net Communities JavaScript
NetShelter JavaScript
newtention JavaScript, iframe
Nextag JavaScript, iframe
OpenX JavaScript
PointRoll Standard, pixel
PopRule JavaScript, iframe
Predicta JavaScript
PubMatic JavaScript
Pulse 360 JavaScript, iframe
PulsePoint (formerly ContextWeb) JavaScript
QUISMA JavaScript, iframe
RadiumOne JavaScript
RealTechNetwork JavaScript, iframe
Redux Media JavaScript, iframe
RightMedia from Yahoo! JavaScript, iframe
Rocket Fuel JavaScript
RockYou JavaScript, iframe
Say Media JavaScript
Sharethrough iframe iframe
Simply JavaScript
Sizmek JavaScript, iframe, standard
Smart AdServer JavaScript
Spartoo iframe
Specific Media JavaScript
Spongecell JavaScript
Tatto Media JavaScript, iframe
Technorati Media JavaScript
TechPRO Media iframe
Teracent iframe
TLVMedia JavaScript, iframe
Tradedoubler JavaScript, standard
Tribal Fusion JavaScript
TruEffect JavaScript, iframe
Turn JavaScript
Underdog Media JavaScript, iframe
Undertone JavaScript
United Virtualities Standard
ValueClick JavaScript
Versa Needs JavaScript
Vibrant Media JavaScript
Vizu JavaScript
Weborama JavaScript
ZEDO JavaScript, iframe
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