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Third party creative doesn't track clicks

First verify that the creative works without a click macro. If it does, make sure that you're using DoubleClick for Publishers's click macros to track clicks. Learn more about macros.

If DoubleClick for Publishers recognizes your creative, click Insert macros and DoubleClick for Publishers will automatically insert the appropriate macros into your code snippet.

If DoubleClick for Publishers does not recognize your creative, click Manually insert macros.

  • For most third-party tags, you will use DoubleClick for Publishers's standard click macro. Click Insert click macro to insert %%CLICK_URL_UNESC%% into your tag .
  • If the clickthrough URL of your third-party tag contains special characters (e.g. '&', '?', '%'), click Insert double-escaped click macro to insert %%CLICK_URL_ESC_ESC%% into your tag.

To confirm that your click macro is working properly, click on your creative on the creative preview page. If your click macro is working properly, you will see an intermediate page confirming your click was recorded. If you do not see this page, please try using the alternate click macro in your tag.

When your creative is served, DFP will replace the click macro with a text URL. Any additional third-party URLs appended to the end of this URL will be unescaped by DFP. If a third party depends on an appended URL being unescaped, you'll have to work with the third party to devise an appropriate workaround, such as double-escaping the URL.

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