Manage advertisers

Create and manage advertisers

Each advertiser in Campaign Manager 360 contains a different group of campaigns, as well as creative assets and other settings. It's up to you to decide how to group your campaigns. You might create an advertiser for all the campaigns you need to run for a particular client. Or you might create separate advertisers for different product lines or divisions.

Once you create an advertiser, set up Floodlight and create campaigns. You can also create and manage creatives at the advertiser level.

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