Respond to a request from Display & Video 360

You're likely reading this because a Display & Video 360 user has sent you an RFP. Read on for information on what to do next.

What's a request for proposal (RFP)?

A request for proposal (RFP) is a document sent from media planners to inventory providers to request media (inventory) to purchase for advertising purposes. Many inventory providers, or publishers, only provide inventory to buyers after being contacted with a RFP.

You can use Display & Video 360's Negotiations page to offer inventory and negotiate with an agency on the inventory they want.

Respond to an RFP

Once you've received a "Request for proposal" email from a media planner, click the link in the email to be taken to Display & Video 360's negotiations view (you can add and send proposals to the buyer without logging in). Once you're in Display & Video 360, click the Add Proposal button to start identifying inventory you wish to sell to this media planner.

You will be sending information to a potential buyer, and your responses to this request for proposal and any files you upload to Display & Video 360 will be treated by Google Marketing Platform as data that belongs to the partner. The Negotiation page is private to you and the media planner who sent the RFP. No other publishers will be able to see any inventory you offer here.

Follow these steps to offer inventory to the media planner who's sent you an RFP.

1. From the "Request for proposal" email, click the Add Proposal button to be taken to the Negotiations view.
2. To add inventory manually, click on each field in the table. If you are doing this, go to step 4.
3. To add multiple products at once, click Insert > Insert multiple products. Copy and paste multiple rows of data from your spreadsheet at once.
4. If you’re adding inventory manually, fill out the table for each placement you add. Note: the Deal ID and Exchange fields cannot be changed once the negotiation is accepted by the buyer.
   • ​Display & Video 360 will automatically calculate the Potential spend, Potential volume, and Potential average based on the product information you've entered. 
5. Once you're done adding products, enter a message to the buyer and click Send for review to send your proposal.
6. After you and the buyer have agreed upon the terms of the proposal, click the Request for Acceptance button, set an expiration date and click Send.
   1. Guaranteed Tag: Wait for the buyer to create and send you a tag. You will receive an email notification when the tag is available for download.