Once you've linked a Google Play developer account to your advertiser's Floodlight configuration, you can track installs of apps that have resulted from your mobile app campaigns automatically—without needing to bother with setting up mobile Floodlight or any other third-party mobile tracking solution.
Create an app install Floodlight activity
Before you can select Google Play Installs as a Floodlight activity, you have to have link your advertiser's Floodlight configuration to your app developer's Google Play account.
Start by navigating to your advertiser's Floodlight activities, then click New.
In the page that opens, enter a name for the Floodlight activity, then turn on Play install tracking.
Once Play install tracking is on, search for (and select) the Android app you want to track installs of. Please note, you can only create Floodlight activities for apps associated with the Google Play developer account you've linked your Floodlight configuration to.
Campaign Manager will automatically fill in the expected URL field with the URL of your app on the Google Play Store.
Select an activity group for your Floodlight activity, then click Save once you're done creating your Floodlight activity.
Frequently asked questions (FAQs)
Disable Play install tracking
After you've created a Floodlight activity that's linked to Google Play, you can disable this link anytime by turning off Play install tracking. Once Play install tracking is disabled, Play installs won't continue to be counted as conversions for your Floodlight activity.