Mobile app conversion tracking with third-party tools

Due to differences in cookie and device ID settings, advertisers may see fluctuations in delivery and performance when cookies or device ID are unavailable.

Many advertisers and agencies use third-party tools to track conversions in mobile apps, such as installs and in-app actions. To simplify your mobile app tracking, Campaign Manager 360 is partnering with some of the most popular third-party tracking tools. You can see reports on your conversions in your third-party services the way you already do, and you can also see them in Campaign Manager 360.

Third-party providers can learn more about integrating with Google Marketing Platform.

To set up third-party in-app conversion tracking, you need to:

  1. Enable third-party in-app conversion tracking in Campaign Manager 360.

  2. Create Floodlight activities that represent app installs or other in-app events you're tracking in the third-party SDK. (For example, create an "App install" pixel for the app install event and create a separate "Log in" pixel for the in-app login event.)

    1. Advertisers should partner with app publishers to pass device IDs required for conversion tracking. How to pass dc_rdid and track app conversions.

  3. Collect the information you need to share with the third-party service.

  4. Follow the third-party service's procedure for adding Floodlight variables to link with Campaign Manager 360.

  5. (Optional) tie third-party click trackers to app install events.

1. Enable third-party mobile in-app conversion tracking

Third-party mobile in-app conversion tracking needs to be enabled at the advertiser (Floodlight configuration) level. To set it up:

  1. Go to the Floodlight > Configuration tab for an advertiser.

  2. In the Server to server section, enable in-app attribution tracking.

  3. For each third party you want to integrate with, click New token to generate a token, then enter a name. You can use the name of the third-party service.

  4. Click Save at the top of the page. Campaign Manager 360 generates values for the new tokens.

2. Create Floodlight activities

For each event tracker you've created with the third-party service, create a corresponding Floodlight activity. Learn more about creating Floodlight activities

3. Collect information

To link third-party tracking with Floodlight activities, you need four pieces of information:

  • Third-party token value: This is the value you generated in Part 1 above. Use the token to link the advertiser's Floodlight configuration to the third-party service.

  • Values from the Floodlight tag: To link a Floodlight activity to a tracker in a third-party service, you need three values from the Floodlight tag. Once you've saved the activity, you can view the tag in the Floodlight tag preview section of the page for that activity. Copy the values for the following variables:

    • src=

    • type=

    • cat=

4. Link third-party event tracking with Campaign Manager 360

Each third-party service has its own procedure for linking with Campaign Manager 360 Floodlight activities. Refer to the third party's documentation for the steps you need to take. During that process, you will enter the values you collected in Part 3 above.

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