Welcome to Data Studio!

What you can do with Data Studio.

Tell your story in data:

  • Visualize your data through highly configurable charts and tables.
  • Easily connect to a variety of data sources.
  • Explore your data and gain insights.
  • Share your insights with your team or with the world.
  • Collaborate on reports with your team.
  • Speed up your report creation process with built-in sample reports and your own custom report templates.
Introduction to Data Studio

Learn the basics of using Data Studio.

Visualize your data

Data Studio turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports. Use the drag and drop report editor to:

  • Tell your data story with charts, including line, bar, and pie charts, geo maps, area and bubble graphs, paginated data tables, pivot tables, and more.
  • Make your reports interactive with viewer filters and date range controls. The data control turns any report into a flexible template report that anyone can use to see their own data.
  • Include links and clickable images to create product catalogs, video libraries, and other hyperlinked content.
  • Annotate and brand your reports with text and images.
  • Apply styles and color themes that make your data stories works of data visualization art.

Learn more about creating reports.

Connect to your data

Reports in Data Studio get their information from one or more data sources. Using the Data Sources tool, you can easily connect to a wide variety of data, without programing. In just a few moments, you can connect to data sets such as:

  • Google Marketing Platform products, including Google Ads, Analytics, Display & Video 360, Search Ads 360, and more
  • Google consumer products, such as Sheets, YouTube, and Search Console
  • Databases, including BigQuery, MySQL, and PostgreSQL
  • Flat files via CSV file upload and Google Cloud Storage

In addition, you can access virtually any kind of data using connectors created by 3rd party developers via the Community Connectors program.

Learn more about how Data Studio connects to your data.

Share and collaborate

Data Studio reports and data sources are stored as files on Google Drive. Just as in Drive, it's easy to share your files with individuals, teams, or the world. To tell your data stories as broadly as possible, embed your reports in other pages, such as Google Sites, blog posts, marketing articles, and annual reports.

When you share a report or data source with another editor, you can work together in real time as a team on the same files.

Learn more about sharing reports and data sources.

Next steps

Continue learning about Data Studio

Watch a video.

Try the step by step tutorials.

To see what others have done with Data Studio, visit the Report Gallery.

Get started quickly with sample reports

Use the built-in sample reports as inspiration, or make copies and add your own data to get started quickly. Here are some of the samples available in the product.

Analytics Marketing Website Google Ads Overview Report

Google Sheets Report

Ecommerce & Google Ads Dashboard

Search Console Report

YouTube Channel Report

Analytics Ecommerce Report

Olympics TV Ad Performance Dashboard (Google Sheets)

Google Analytics for Firebase Report

Ready to dive in?

Access Data Studio now

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