HubSpot cloud application

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Using Security Assertion Markup Language (SAML), your users can use their Google Cloud credentials to sign in to enterprise-cloud applications.

Set up SSO via SAML for HubSpot

Here's how to set up single sign-on (SSO) via SAML for the HubSpot® application.

Step 1: Get Google identity provider (IdP) information
  1. Sign in to your Google Admin console.

    Sign in using your administrator account (does not end in @gmail.com).

  2. From the Admin console Home page, go to Apps and then SAML apps.

    To see Apps on the Home page, you might have to click More controls at the bottom. 

  3. Click Add Add at the bottom right.
  4. Locate and click HubSpot in the application list.
  5. On the Google IDP Information page:
    1. Copy and save the SSO URL and Entity ID.
    2. Download the Certificate.

Leave the Admin console open, you'll continue with the configuration wizard after performing the next step in the HubSpot application.

Step 2: Set up HubSpot as a SAML 2.0 service provider (SP)
  1. Open a new incognito browser window.
  2. Sign in to https://app.hubspot.com/login with your HubSpot administrator account.
  3. Click the Settings icon in the top navigation bar.
  4. In SecuritySingle Sign-on (SSO) click Set up
  5. Copy and save the Audience URI and Sign on URL, which contain your unique 'portal Id'. You'll use these values to finish SSO configuration in the Admin console in the next step. 
  6. Enter the information copied in Step 1 above into the following fields:
    • Identity Provider Identifier or Issuer URL:  Entity ID.
    • Identity Provider Single Sign-on URL:  SSO URL.
    • X.509 Certificate:  Paste the certificate downloaded in Step 1.
  7. Click Verify.

After verification, SSO is enabled in HubSpot.

Step 3: Finish SSO configuration in Admin console
  1. Return to the Admin console browser tab.
  2. In the SSO configuration wizard, click Next.

    The Basic information window shows the Application name and Description seen by users.

  3. Click Next.
  4. On the Service Provider Details page, edit the ACS URL and Entity ID as follows:
    • ACS URL: replace the default value with the Sign on URL you copied from HubSpot in Step 2.
    • Entity ID: replace the default value with the Audience URI you copied from HubSpot in Step 2.
  5. Click Finish.
Step 4: Enable the HubSpot app
  1. Sign in to your Google Admin console.

    Sign in using your administrator account (does not end in @gmail.com).

  2. From the Admin console Home page, go to Apps and then SAML apps.

    To see Apps on the Home page, you might have to click More controls at the bottom. 

  3. Select HubSpot.
  4. At the top right of the gray box, click Edit Service Compose.

  5. To turn on or off a service for everyone in your organization, click On for everyone or Off for everyone, and then click Save.

  6. To turn on or off a service only for users in an organizational unit:

    1. At the left, select the organizational unit.
    2. Select On or Off.
    3. To keep the service turned on or off even when the service is turned on or off for the parent organizational unit, click Override.
    4. If the organization's status is already Overridden, choose an option:
      • Inherit—Reverts to the same setting as its parent.
      • Save—Saves your new setting (even if the parent setting changes).

    Learn more about organizational structure.

  7. (Optional) Turn on the service for a group of users.
    Use access groups to turn on a service for specific users within or across your organizational units. Learn more

  8. Ensure that your HubSpot user account email IDs match those in your Google domain.
Step 5: Verify that the SSO is working
  1. Open https://app.hubspot.com/login, enter your account email address, and click Next.
  2. Click Log in with SSO. You should be redirected to the Google sign-in page.
  3. Enter your email address and password and click Sign in.

After your credentials are authenticated, you're automatically redirected back to HubSpot.

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