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Create themes

This article is intended for administrators and end users who want to learn about what data is collected by this feature and how it’s processed by Google.

Use of this service is governed by Google’s Terms of Service, Google Privacy Policy, and Generative AI Additional Terms of Service.

Users can generate personalized and custom wallpaper themes for their Chrome browser using generative artificial intelligence (AI).

To use this feature, users need to:

  • Turn on Experimental AI
  • Be at least 18 years of age
  • Sign in to Chrome with a Google Account

Configure generative AI settings in your Admin console

Before you begin: To configure settings for a specific group of user accounts or enrolled Chrome browsers, put the users or browsers in an organizational unit.

  1. Sign in to your Google Admin console.

    Sign in using your administrator account (does not end in

  2. In the Admin console, go to Menu and then Devicesand thenChromeand thenSettings. The User & browser settings page opens by default.

    If you signed up for Chrome Browser Cloud Management, go to Menu and then Chrome browserand thenSettings.

  3. To apply the setting to all users and enrolled browsers, leave the top organizational unit selected. Otherwise, select a child organizational unit.
  4. Scroll to Generative AI.
  5. Click the setting you want to configure. Learn about each generative AI setting.
  6. Click Save.

Settings typically take effect in minutes, but can take up to 24 hours to apply for everyone.

Admin console—Default values

The following table lists the default policy state for various customer categories that meet the above criteria. These policies can be updated by administrators in the Google Admin console.

Customer category Default policy state

Workspace Education

Feature is turned off.

Chrome Enterprise cloud managed browsers

Feature is turned on but doesn’t send data to Google to help improve AI models.

Third-party managed browsers

Feature is turned on and sends data to Google to help improve AI models.


Feature is turned on and sends data to Google to help improve AI models.

Note: When the policy is set to send data to help improve Google’s AI models, this might include prompts, inputs, outputs, feedback, source materials, and related information, depending on the feature. Data can also be read by human reviewers, for the sole purpose of improving Google’s AI models.

Read CreateThemesSettings for more details on configuring policy states.

Data processed by this service

Note: The data collected might change based on the policy state.

Data type/Category Description Example

Browser information

Metrics, state, and data relating to Chrome browser information and features used by the browser.

Browser version and settings

Device information

Metrics, state, and other data relating to the device and the features used by the device.

Manufacturer, model, OS type and version, device form factor, and settings

Performance information

Data related to how Chrome and its features are performing.

Browser load time and memory used

User submitted content

Any inputs that the user enters.

Inputs for theme and written content

User usage information Data related to how Chrome and its features are used. Interactions and thumbs up or down feedback

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