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Use the Google tag for Floodlight activities

To ensure that Campaign Manager 360 can measure your conversions effectively, we recommend that you use the Google tag (gtag.js) as the format for your Floodlight activity tags. Learn more about the Google tag and setting up your Google tag.

Make sure you enable Enhanced attribution when setting up your Floodlight configuration to see the benefits of improved conversion tracking for display and video inventory. Learn how to enable Enhanced attribution

Unsupported environments

  • The Google tag is not intended to work in mobile apps. Learn more about options for using Floodlight with apps.
  • Campaign Manager 360 does not support Accelerated Mobile Pages (AMP). You should continue to follow the existing process for using Floodlight with AMP.
  • The Google tag won’t fire in browsers that don’t support JavaScript. The tag includes a <noscript> section that will load if JavaScript isn’t supported. Learn more below.

Passing data to fields in the Google tag

If you’re migrating from iframe or image tags to the Google tag, see our retagging guide to learn more about how parameters from these tags map to fields in the Google tag.

Adapt an existing Google tag for multiple Floodlight configurations or Google products

If you already have a Google tag, you can configure it to send data to multiple Google products by:

  • Updating the global snippet to include identifiers for each product.
  • Using separate event snippets for each product.

For each additional Google product you want your tag to support, add a new config command with the right account identifier.

Note that the identifier in the src= part of the tag is set when you first generate a Google tag. It doesn’t determine which accounts will receive data from the tag. In the example above, the tag was originally generated from Analytics, so the src= contains an Analytics ID. Which accounts receive data from the Google tag is determined by the config command and by using event snippets specific to each product with a send_to field that routes to that product.

Frequently asked questions

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