Attribution is the process of determining which clicks and impressions led to conversions. In Campaign Manager 360, Floodlight is the tool you use to set up attribution tracking.
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Floodlight reports in Report Builder use a basic attribution model that gives credit to the last click before a conversion. If no click is available, the last impression gets credit.
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On the Attribution tab, create and edit data-driven attribution models with the Attribution Modeling Tool. Learn more about the Attribution Modeling Tool.
If you don't see the Attribution tab or you can't run Floodlight reports, check with your Campaign Manager 360 account administrator to make sure that you have the right permissions and filters set for your user profile. Permissions are based on the user role that's been set for your user profile. Learn more about user access management and filters.