Landing page URL suffix

The landing page URL suffix is a string you can add to the end of your landing page URL. You can use the suffix to add key-values that log information about clicks on your ads.


If your URL is and you've specified a suffix of referrer=12345, the actual click-through URL will be

All ad and creative types can use a suffix in the landing page URL, including static and dynamic click trackers. Note that:

  • Tracking ads only support the suffix if they're being used to track clicks.
  • If you add a suffix to a static click tracker that's already been trafficked, you will need to send a new placement tag to the publisher that includes the suffix. 

Two special cases: (1) You must manually add the suffix to URLs with multiple redirects. (2) URL fragments (#example) must come at the end of your suffix. See special cases below.

Edit the suffix

You can change the landing page URL suffix in several places in Campaign Manager 360.

  • You can change the URL manually in your ad or creative.

  • You can also change the default suffix settings in your campaign or advertiser (Landing page URL suffix).


Edit the suffix for your ad, campaign, or advertiser in the Landing page URL suffix field. You can enter key-value pairs here, Campaign Manager 360 will detect them and list them below.

When you add your suffix, Campaign Manager 360 identifies any key-value pairs in your URL and allows you to edit them below as "query parameters." You can choose macros or enter custom strings. To remove a key-value pair, click the x.

If Inherit URL suffix is turned on, turn it off to edit the suffix. When it's turned on, the item will inherit the suffix from the parent:

  • Campaigns inherit the suffix from your advertiser settings
  • Ads inherit the suffix from your campaign settings
Common goals
  • Apply a suffix to all landing pages in all campaigns: Add it in the advertiser properties. Campaign Manager 360 will use this suffix by default. If there is a different suffix entered in a campaign, ad, or applicable creative, Campaign Manager 360 will use that instead.

  • Apply a suffix to all landing pages in a single campaign: Add it in the campaign properties. Campaign Manager 360 will use this suffix by default. If there is a different suffix entered in an ad or creative, Campaign Manager 360 will use that instead.

  • Apply a suffix to all creatives assigned to a single ad: Add it in the ad properties. This will affect all creatives assigned to the ad.

    However, if your ad has display creatives with HTML5, you must enter the suffix manually in the creative properties. That's because for these creative types, the creative-level landing page overrides your ad.

  • Apply a suffix to a single creative: Add it in the "Creative assignments" section of the ad properties, under "Landing page." Do this only if you want to change the suffix for only this creative in this ad.

    For display creatives with HTML5, make sure there are no landing pages set in the creative properties. Anything in the creative overrides your ad settings. If you want to use a creative-level landing page, then manually add the suffix to the creative itself, in the creative properties.

About key-values

Typically, landing page URL suffixes are used to add key-values to your URL. Key-values can insert campaign data that can be sent to a third-party website analytics service. For example, you might want to pass the placement, campaign, and ad IDs associated with each click.

The key tells you what kind of value you're logging (e.g., color=red). You can enter a specific key-value here to log the same value for every suffix. Or you can enter macros, which expand dynamically based on information about the particular click, such as the site, creative, location, etc. Learn about macros

For example, if you select Geographic data macro (%g), the value field populates with %g and the key field remains blank. You can choose from our list of macros or enter a custom string that the publisher's system knows how to expand.

The landing page and suffix are added to a Campaign Manager 360 URL: after a click, the user's browser first goes to the Campaign Manager 360 server, which logs the suffix and then redirects the browser to the landing page.

Special cases

1. URLs with multiple redirects (display creatives with image assets only): Does your landing page URL have more than one redirect? If so, you must add the suffix manually. Campaign Manager 360 will not add the URL in your campaign properties. Instead, you must manually add the suffix you need in your ad or creative properties. See below for steps

Add a suffix to a URL with multiple redirects

Option A. Manually add the landing page URL and the suffix in the ad or creative properties.

  • Remember that for most creatives, the ad-level URL overrides the creative-level URL, but not for custom display.

    For display creatives with image assets: Add the URL in the ad properties ("Creative assignments" section, "Landing page" column) or leave the ad-level URL blank and add it in the creative.

    For custom display: Either enter your URL at the creative level or leave the creative-level blank and add it to the ad properties.

Option B. Add the landing page URL and the suffix in the "Landing pages" section of your campaign properties. Now it will be an option you can choose for all the ads in your campaign (in the "Creative assignments" section of the ad properties.)

  • Again, remember that your ad-level URL overrides the URL in your creative properties, but not for custom display. So if you are using custom display creatives, manually enter the URL in the creative or leave it blank in the creative and enter it in the ad.

2. URL fragments: If your URL has a URL fragment, put it at the very end. Otherwise, it may cause issues for your macros. A URL fragment is any second reference in a URL, such as a reference to an anchor tag on a page. It comes after a hash (#).

For example, say you want to add the URL fragment #store to your URL or suffix. Just put it at the very end, like this:

Using UTM parameters from Google Analytics

If you use Google Analytics, you can track Campaign Manager 360 campaigns by adding UTM parameters to your landing page URL suffix.

You can follow the steps above for instructions on how to edit the landing page URL suffix throughout Campaign Manager 360. Note that Campaign Manager 360 will automatically add a question mark '?' to your string of parameters, so you don't need to manually add this in. 

To get started with UTM parameters in your landing page URLs, visit the Analytics Help Center to learn more about available tools to build URLs

Manually adding UTM parameters is not required for Google Analytics 360 customers.

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