Manage placements


Choose basic details for your placement here.


The name you choose here identifies your placement in Campaign Manager 360 and in your reports. You can change your placement name at any time, but the placement ID will always stay the same.


This is the site your placement will appear on. The site you choose when you first create your placement cannot be changed afterward.


Compatibility determines which creatives and ads you can assign to your placement. Campaign Manager 360 makes sure that all the creatives in your ads work in the placement environment. Learn more 


You can only set duration for in-stream video placements.

The duration will specify the required amount of time (i.e. 15 seconds) a video ad will play. When a duration is set on a placement, any assigned creatives with a different duration won’t serve. 

You can filter or assign any creatives with unique duration and orientation requirements to the same default ad.


You can only set orientation for in-stream video placements.

Placements can support multiple duration and orientation combinations. Ads that are assigned to your placement must have at least one creative of each duration-orientation combination you choose here. 

Refine which orientations are included in your placements by selecting between portrait and landscape for your creatives. When an orientation is set on a placement, any assigned creatives with a different orientation won’t serve. For example, if you choose a duration of 30 seconds and landscape orientation, you can only assign creatives with a 30 second/landscape duration-orientation requirement and no other ads will be served to that placement. You will need to have at least one creative with that orientation associated with the placement. 

Payment source

An Agency payment source means that the agency will bear the ad serving costs associated with ads delivered to the placement. A Publisher source means Google will bill the publisher directly for the ad serving costs.

You cannot download tags for a publisher-paid placement. Instead, you use Campaign Manager 360 to make the tags available to publishers through their own tag system. The publisher must approve payment to access the tags. Learn more about publisher-paid placements

You can only set dimensions for display placements.

Placements can support multiple dimensions. Ads that are assigned to your placement must have at least one creative of each dimension you choose here. 

The list of available dimensions includes all dimensions that have been specified in your account. If the dimensions you need are not available in the dropdown, enter them in the search box and hit the RETURN key. Not every site will accept every available size, so it is important to coordinate with the site during the planning phase to determine the dimensions that your placements will use.

Content category / Placement strategy

Content categories and placement strategies are two ways of grouping placements in reports.

  • Content categories typically organize placements according to the contents of their associated webpages. For example, you might create content categories such as Sports, Children, News, and Music.

  • Strategies are typically the approaches that marketing uses for each placement. For example, you might create the strategies 10% Discount, Free Shipping, and Free Trial Membership.

While these are typical uses of these fields, Campaign Manager 360 gives you the flexibility to use them any way you like.

Content category and Strategy lists include all content categories and strategies that have been created in your account. To add new ones, enter them into the search box and hit the RETURN key. You can also add, edit, and delete content categories and strategies at the account level.

Placement group

If you want to add your placement to a package or roadblock, choose it here. You can edit the placement and set the Placement group at any time. (This option is only available if you've already created packages or roadblocks.)

When you add a placement to a package or roadblock, the schedule and pricing information from the package or roadblock is applied to the placement. Any schedule and pricing information specific to that placement is hidden and as long as it's a part of a package/roadblock. However, if you later remove the placement from the package or roadblock, the placement's schedule and pricing information is restored.
Placement status

Placements have three possible states:

  • An active placement is a serving placement that can export tags for ad assignments. Placements with this state are always visible in your campaign. 

  • An inactive placement is a deactivated placement that is no longer serving.

  • An archived placement is a placement that can no longer serve. Clicking the placement link enables you to review the placement details.

    Note: An archived placement is not shown in your campaign unless you set your filters to show All or Archived or it has active ads or creatives assigned to it. You can unarchive a placement by setting its status to active. You won't be able to unarchive a placement after 60 days.

You can change the status of your placements by using the drop-down menu to select the new state. 


The SSL field indicates whether your placement is SSL-compliant (https).

  • Compliant: SSL-compliant placements do not have any non-compliant ads or creatives assigned. All assigned ads and creatives are SSL-compliant. These placements export secure tags (https).

  • Not compliant: Non-compliant placements have one or more non-compliant ads or creatives assigned. These placements automatically export non-secure (http) placement tags.

To make items compliant, make sure they do not use any non-secure URLs in their creative code, impression pixels, survey URLs, impression event tags, or redirect URLs in redirect creatives. Learn more

External ID

An external ID is any ID that you might use outside Campaign Manager 360 to identify items in internal reports (this ID is not generated by Campaign Manager 360).

    Naming rules for external IDs:

  • Maximum length: 50 characters
  • Encoding: UTF-8
  • Allowed characters:
    • numbers from 0–9
    • letters from a–z, A–Z
    • dashes ("-")
    • underscores ("_")
  • Never use:
    • commas (",")
    • semicolons (";")
    • pipes ("|")
  • You can apply the same external ID to any combination of campaigns or placements, or use a unique ID for every campaign and every placement.

  • To find all campaigns and placements associated with an external ID, enter it into the Campaign Manager 360 search box.

  • Not all accounts are enabled to use external IDs. If you do not see the external ID field in this section, talk to your account manager about enabling this feature.

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