Rich media creatives can be built in Studio or Google Web Designer, or uploaded directly (rich media banners only). These creatives use HTML5 to give ads complex features: rich media creatives can play videos, support multiple interactions, expand or float across the page, and engage users with other effects.
When you use rich media creatives, you can also track how users interact with these features. For example, you might track the number of times an ad is expanded, which interactions are popular, or how many times a video is watched until the end.
You can assign rich media creatives to standard ads.
Before you get started
You can upload rich media banners directly to Campaign Manager 360. To use advanced rich media features, you'll need to associate your Campaign Manager 360 advertiser with a Studio advertiser so you can receive creatives. Users in an associated Studio advertiser can then push their rich media creatives to your creative library.
Creative types you can build in Studio:
Add rich media creatives to your campaign
Set up and serve rich media
About rich media and Studio
You can learn more about rich media in the Studio Help Center. This is particularly useful for Studio users.