Campaign Manager 360 is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting.
Use Trafficking to manage creatives and run ad campaigns. Here are some useful links to get started:
Trafficking workflow - This is a detailed, comprehensive overview of how to manage your campaigns.
Start trafficking - Basic steps to set up campaigns, placements, ads, and creatives.
Edit creatives - Learn about different creative types.
Reporting enables you to view data for ads trafficked through Campaign Manager 360. It organizes performance data from your campaigns and makes it useful to you.
Summary tab - An overview of campaign performance.
Report Builder - Build and run custom reports. Includes Standard, Floodlight, Path to Conversion (P2C), Reach, and Cross-Dimension Reach report types and subtypes.
Attribution (Multi-Channel Funnels) - Gain insight into user interaction paths and learn the role that specific channels played in your conversions.
The Verification tab in Reporting helps you check the overall behavior of your ad impressions. Here are some useful links to get started:
Types - Learn about tagging, geo-targeting, and content verification.
Export data - Export your Verification data to an XLS file.
Settings - Edit your settings and set alerts.
Click Admin in the header to manage advertisers, accounts, and product access.