When you create and run your Campaign Manager 360 reports in Instant reporting, you may find different or inconsistent conversion values based on the metrics and dimensions you’ve selected in your reports. This article explains the conversion value discrepancies and why you may find different conversion values in your generated reports.
Conversion value discrepancies
In a report containing conversion metrics, the conversion and revenue values may differ depending on the dimensions and metrics you choose.
- If you select dimensions and metrics that are aligned with a Standard report template (for example, “Click-through Conversions” or “Click-through Revenue”), the conversion metrics will include observed and modeled conversions.
- If you select dimensions or metrics that are aligned with a Floodlight report template (for example, “Activity date/time” or “Conversion referrer”), the conversion metrics will include observed conversions only.
Learn more About modeled conversions and How Floodlight counts conversions.
Affected conversion metrics
The following conversion-related metric values may vary, depending on the dimensions and metrics you select:
- Click-through Conversions
- Click-through Revenue
- Total Conversions
- Total Revenue
- View-through Conversions
- View-through Revenue
Effect of Floodlight dimensions and metrics on conversion metrics
Selecting the following Floodlight dimensions and metrics may create changed values on the conversion-related metric values:
Dimensions:
- Activity date/time
- Channel mix
- Click count
- Conversion referrer
- Conversion URL
- Days since attributed interaction
- Days since first interaction
- Floodlight attribute type
- Hours since attributed interaction
- Hours since first interaction
- Impression count
- Interaction channel
- Interaction count: Click Tracker
- Interaction count: Mobile Static Image
- Interaction count: Mobile Video
- Interaction count: Natural Search
- Interaction count: Paid Search
- Interaction count: Static Image
- Interaction count: Video
- Interaction type
- Natural Search Engine URL
- NUM Value
- ORD Value
- Paid Search Labels
- Path Length
- TRAN Value
- U Value
- Any Feed - Reporting Dimension
- Any custom variables
Metrics:
- Transaction Count
- Transaction Count + Unattributed
- Click-through Transaction Count
- View-through Transaction Count
- Any custom variables