Traffic audio redirects

Use audio redirect creatives to track audio creatives that are hosted on a non-Campaign Manager 360 ad server in Campaign Manager 360. Audio redirect creatives have no assets. Instead they redirect to a VAST audio URL.

Audio redirect creatives are not supported in Display & Video 360.

To save time and automatically generate placements for your assets, use batch upload to add multiple audio redirects.

Components

VAST audio redirect URL

The standard for a VAST (Video Ad Serving Template) ad response allows for a redirect link to another VAST 2.0, 3.0, or 4.0 URL. This redirected URL takes the place of direct links to audio media files in your creative.

We recommend that you do not use a VAST URL that will further redirect. Additionally, we recommend you use a high-definition audio file that meets the following requirements:

• File type: .ogg, .mp3
• Bitrate: At least 192 Kbps recommended, 320 Kbps for the best quality
• Bit: At least 16 bit
• Sample rate: At least 44.1 kHz
• Audio settings: Required

Companion creatives (optional)

You can add image or HTML5 assets for Campaign Manager 360 to display around the publisher’s audio or video player. They are delivered in the same VAST tag as your serving files. Companions serve while the primary content is playing and remain after it's completed.

Planning process

The planning process for audio redirects is almost identical to an in-stream audio creative. First a media planner works with the site to get assets ready. Then a trafficker sets up creatives to serve in Campaign Manager 360.

See detailed media planning steps for in-stream audio creatives.

Traffic an audio redirect creative

Use these steps to redirect from a Campaign Manager 360 creative to audio content hosted by a non-Campaign Manager 360 ad server. When an ad with the redirect creative serves to a placement, the placement tag redirects the content request to the non-Campaign Manager 360 audio. The non-Campaign Manager 360 audio plays on the site.

1. Open your campaign or advertiser.
2. Click New > Audio redirect.
3. Name your creative in the Creative name field.
4. (Optional) Enter any notes you have on your creative in the description.
5. In the Creative assets section, add the URL for your VAST audio redirect.
6. (Optional) Set up third-party URLs.
7. (Optional) Set up companion creatives.
8. (Optional) Set up creative fields.
9. Save your creative.

Your third party can track impressions and clicks on your ad and creative. Campaign Manager 360 will automatically track impressions and clicks for the creative.

About default audio ads and audio redirects

Campaign Manager 360 will not automatically create a default ad for you with audio redirect creatives.

We recommend creating at least one active ad without targeting and assigning it to your in-stream audio placements. This will ensure that an audio creative is always available regardless of your targeting settings.

Reporting and attribution

You can follow the same process for building reports for audio redirects as you do with in-stream audio creatives.

Active View is not supported for audio redirect ads since there is no visible component of the creative asset.

Data about audio redirect ads is not available in Data Transfer.