Jan 5, 2024
Bad review is ranking very high in relevance
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Jan 5, 2024
Google will determine if a review is "relevant" based on a few different factors. Factors such as review length (200+ characters), specificity, being written by a local guide, incorporation of keywords, and inclusion of photos can make a review more "relevant" in the eyes of Google. This means a negative review that is detailed, written by a local guide, contains relevant keywords, and includes photos, can be ranked higher in relevance. It's not about the overall rating, but the perceived usefulness and credibility of the individual review.
You often see negative reviews listed when you look at the most relevant because disgruntled customers will usually leave reviews that fit most of the criteria above (long, specific, descriptive, with pictures included).
To reduce the impact, you can encourage your client to respond professionally to the review, showing engagement and concern for customer feedback. Additionally, encourage happy customers to leave positive, detailed, and specific reviews, with photos, to balance the visibility of negative ones.
Original Poster Vivi Trujillo marked this as an answer
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Google will determine if a review is "relevant" based on a few different factors. Factors such as review length (200+ characters), specificity, being written by a local guide, incorporation of keywords, and inclusion of photos can make a review more "relevant" in the eyes of Google. This means a negative review that is detailed, written by a local guide, contains relevant keywords, and includes photos, can be ranked higher in relevance. It's not about the overall rating, but the perceived usefulness and credibility of the individual review.
You often see negative reviews listed when you look at the most relevant because disgruntled customers will usually leave reviews that fit most of the criteria above (long, specific, descriptive, with pictures included).
To reduce the impact, you can encourage your client to respond professionally to the review, showing engagement and concern for customer feedback. Additionally, encourage happy customers to leave positive, detailed, and specific reviews, with photos, to balance the visibility of negative ones.
Original Poster Vivi Trujillo marked this as an answer
I would recommend getting more positive reviews to downplay the value of this one, and as the other person said, responding professionally.
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