Understand missing & delayed reviews

There are several reasons why reviews may be removed from the page. Usually, missing reviews are removed for policy violations like spam or inappropriate content.

We don't reinstate reviews that are removed for policy violations. These removal measures help make sure that reviews on Google properties are relevant, helpful, and trustworthy. Learn about prohibited and restricted content for reviews.

Reviews can sometimes be removed from a Business Profile after a reinstatement. If you lose reviews after your profile is suspended and then reinstated, contact support for assistance.

Find why a review is missing

Missing reviews

Tip: If you set a future opening date for your business, any reviews left before that date are removed.

Find why your review is delayed

You may notice that a specific review takes longer to appear on some platforms, like Google Search or Google Maps. This delay is most common after profiles are merged. Delays because of a merge should be resolved within a few days. 

Customers on older mobile devices and operating systems might have issues leaving reviews. To fix the problem, customers should update their operating system and Google Maps app version.

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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