Important: This service was previously called Pointy, and it's now fully integrated into Google. The Pointy box is now the product reader, and the Pointy app is now the Local Inventory app.
You can add in-store products to Google automatically. This can help attract local customers to your bricks-and-mortar shop. It's simple and available at no charge.
When you add in-store products, it may help:
- Increase your shop's visibility. Your in-store products can be shown in search results and on your Business Profile on Google Search and Maps, so customers know what you sell before they visit your shop.
- Show customers what's available in your shop. Many customers use Google to check whether shops near them stock the products that they want. When you add your products to Google, they can easily check if the product is available in your shop.
How to add your in-store products automatically
You can automatically add your in-store products to Google at no charge. Your product feeds are created for you.
Shops with a Business Profile can add in-store products to Google in two key ways:
- The Local Inventory app for your point-of-sale system: You can use the app to sync products available in your point-of-sale (POS) system to Google. It works with many POS systems, like Clover, Square and Lightspeed. If the app isn't available for your system, you can use a product reader. Check the list of compatible POS systems.
- The product reader: You can use the product reader at no charge. To add your products to Google Search and Maps as you scan them, connect it between your barcode scanner and POS system.
Determine eligibility
You can automatically add products to Google from your Business Profile if you're a retailer that:
- Is in the US, Canada, UK, Ireland or Australia.
- Has a physical shop that uses a wired barcode scanner or compatible POS system and sells products with manufacturer (UPC/EAN) barcodes. For technical requirements, check your eligibility.
- Has a verified Business Profile.
- Is in an eligible vertical. Check your eligibility.
Tip: Some functionality may only be available in certain countries or regions.
Learn where your in-store products can be shown on Google
Your in-store products may be shown on Google Search, Google Maps and the Shopping tab. Find examples below:
Manually submit products with Product Editor
You can manually submit items one at a time with the Product Editor. If you sign up to add products automatically, any products that you've manually uploaded will be replaced. Your manual contributions are stored until more products have been added automatically.
