Important: This service was called Pointy before, and it's now fully integrated into Google. The Pointy box is now the product reader, and the Pointy app is now the Local Inventory app.
You can add in-store products to Google automatically. This can help attract local customers to your brick and mortar store. It’s simple and available at no charge.
When you add in-store products, it may help:
- Increase your store’s visibility. Your in-store products can show in search results and on your Business Profile on Google Search and Maps, so customers know what you sell before they visit your store.
- Show customers what’s available in your store. Many customers use Google to check whether stores near them stock the products they want. When you add your products to Google, they can easily check if the product is available in your store.
Check if you're eligible
Important: Some features and functions might only be available in certain countries or regions.
You can automatically add products to Google from your Business Profile if you’re a merchant that:
- Is in the US, Canada, UK, Ireland, or Australia.
- Has a physical store that uses a wired barcode scanner or compatible POS system and sells products with manufacturer (UPC/EAN) barcodes.
- Has a verified Business Profile.
- If you try to sign up but are redirected, sign in to the account associated with your Business Profile.
- Is in an eligible vertical.
How to add your in-store products automatically
You can automatically add your in-store products to Google at no charge. Your product feeds are created for you.
Stores with a Business Profile can add in-store products to Google in 2 key ways:
- The Local Inventory app for your point of sale system: You can use the app to sync products available in your point of sale (POS) system to Google. It works with many POS systems, like Clover, Square, and Lightspeed. If the app isn’t available for your system, you can use a product reader. Check the list of compatible POS systems.
- The product reader: You can use the product reader at no charge. To add your products to Google Search and Maps as you scan them, connect it between your barcode scanner and POS system.
Tip: If you have an issue with the Local Inventory app or product reader, you’ll also have the option to manually add products with the Product Editor.
Understand required barcodes
If you create your own barcodes or labels, they don’t appear in our databases, so we can’t find images or descriptions for your products. Our database contains product info associated with manufacturer (UPC/EAN) barcodes.
If you produce your own barcode labels, you can add your products automatically. To add your products automatically:
- Place both the UPC/EAN and your barcode labels on the product.
- Scan both labels at the POS system.
Learn where your in-store products can show on Google
Your in-store products may show on Google Search, Google Maps, and the Shopping tab. Find examples below:
Free local listings show your products and store information to nearby shoppers on Google Search, Maps, and other places in Google.
When you show your in-store products with Google, you get access to free local listings in your Merchant Center account. With this feature you can:
- Help your customers find your in-store products when they search for products nearby or browse your store's Business Profile.
- Increase product awareness.
- Grant access to free Google surfaces like "See what's in store."
- Drive organic impressions and clicks.
- Help connect local shoppers with the available inventory.
Manually submit products with Product Editor
You can manually submit items one at a time with the Product Editor. If you sign up to add products automatically, any products you manually uploaded will be replaced. Your manual contributions are stored until more products have been added automatically. Learn how to add products with Product Editor.
You can also inform Google what kinds of items you sell when you answer product-related questions. Learn how to answer inventory questions.
Understand prohibited & restricted categories
We consider certain store types, such as guns and tobacco stores, to be sensitive. These store types may have display restrictions, and restricted products aren’t shown.
If your store mainly sells products with display restrictions, this service might not be a good fit. The store can still sign up, but we only show items that aren’t prohibited or restricted.
Example: If a tobacco store signs up, tobacco-based products don’t show. However, non-tobacco products, such as candles and lighters, would show.
