You can create a short name and URL to make it easier for customers to find you. Verified businesses are eligible to create a short name and URL through your Business Profile.
Customers can enter a custom URL link, such as g.page/[customname], and they’ll be taken directly to your Business Profile.
Note: For bulk users, short names have to be claimed individually per listing.
This feature is currently starting to roll out, and will become available to owners globally over the next few months. Learn more about how to create a short name & URL for your business.