Manage your business short name & URL

Important: You can no longer create or edit short names. Short names and URLs that already exist will still work.

When you share your short name, customers can enter the name’s URL in the browser’s address bar to go directly to your Business Profile. For example, customers can search for[yourcustomname]in the address bar to find your business.

Delete your short name on Google

Important: You can't create a new short name. Once you delete your existing short name, you can't create it again.

  1. Go to your Business Profile. Learn how to find your profile.
  2. To delete your short name:
    • With Google Search, select Edit profile.
    • With Google Maps, select Edit profile and then Business information.
  3. Next to “Short name,” select the pencil icon Edit.
  4. Select Delete and then Delete.

Report a short name for review

Users and business owners can flag a name for impersonation, offensive speech, fake businesses, spam, or inappropriate content issues.

  1. On your Android phone or tablet, open your Google app  or in your browser, go to
  2. Go to the Business Profile you want to flag.
  3. Tap About.
  4. On the right, under “Sharing,” tap Menu Menu and then Report.
  5. From the list, choose the reason for your report.

Tip: This feature isn’t available in Google Maps. 

Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.

Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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