Create a short name & URL for your business

If you’re a verified business, you can create a short name, or a custom name, for your Business Profile to make it easier for customers to find you.

When you share your short name, customers can enter the short name URL in the browser’s address bar, like “[yourcustomname],” to go directly to your Business Profile.

Tip: For bulk users, short names have to be claimed individually per location.

This feature is available for most merchants and business categories.

Create a short name

Important: Short names don't support non-English characters.

Your selected short name should be associated with your business name or the name by which people commonly refer to your business. We recommend including your location to make the short name more distinct. For example, you can use your business name with your location, like your city or neighborhood.

Keep your short name simple so you can easily promote it, and customers can remember it. If you have a short name, you’ll get a short URL to request reviews from your customers. Learn more about short URLs for reviews.

  1. On your Android phone or tablet, open the Google My Business app.
  2. Tap Profile and then Add profile short name.
  3. Enter your short name. You can enter up to 32 characters.
    • If your name isn’t available, you’ll receive an error message and have to choose a different name. Try abbreviating your name or adding other descriptions, like your location. You can also pick another word that describes your business or brand.
    • Short names cannot contain Chinese, Japanese, or Korean characters.
  4. Tap Save. Your short name will show as pending, and when it’s ready, it’ll show on your Business Profile.

Change your short name

  1. On your Android phone or tablet, open the Google My Business app.
  2. Tap Profile and then Edit Edit
  3. Remove your short name, and create a new one. Then, tap Apply.

Delete your short name

  1. On your Android phone or tablet, open the Google My Business app.
  2. Tap Profile and then Edit Edit.
  3. Remove your short name. Then, tap Apply.

Report a short name for review

Users and business owners can flag a name for impersonation, offensive, fake, spam, or inappropriate content issues.

This feature is not available in Google Maps.

  1. On your Android phone or tablet, open your Google app Google  or go to in your browser. 
  2. Go to the Business Profile you want to flag.
  3. Tap About.
  4. Under “Sharing,” on the right, tap Menu Menu  and then Report.
  5. From the list, choose the reason for your report.

Policies for short names & URLs

All custom names and URLs must adhere to the following:

Below are policies you must follow to use custom names and URLs:

Get a custom URL for your Business Profile
  • If your business is GMB verified, you can give customers an easy-to-remember name, called a short name, for your Business Profile. Using a short name gives you a custom URL that looks like[yourcustomname]. 
  • You can't change a custom URL after creation. However, you can remove the custom URL from your business and create a new one if you want to change it. Note that once you remove a custom URL, it may become free to be claimed by another business. 
  • Remove a short name and create a new one: You can remove a custom URL from your business up to 3 times per year. This deactivates the URL so that it no longer directs viewers to your business.
  • If you're eligible, you can create a short name right away after removal. However, it may take a couple of days before the previous short name and custom URL stops directing to your Business Profile. 
  • A business may only have one (1) short name. They can’t be transferred or assigned to anyone.
Use a custom URL
When you claim and use a custom URL:
  • We reserve the right to reclaim custom URLs or remove them for any reason, and without notice.
  • Don't include words and phrases in your custom URL that would violate the Maps User Contributed Content Policy.
  • You can choose a custom URL based on things like your display name, your existing branding, any current custom URLs that you have, or the name of your linked website (all subject to availability). 
  • When sharing your custom URL, you can change its capitalization and accents any way you want. 
Violations of URL policies
If you violate our terms of service, Maps content policy, Google My Business policies or policies below, we may take a variety of actions, including:
  • Disable use of short names and associated custom URLs
  • Disable the user's access to contribute to all Geo content features
  • Suspend your access to Google My Business
  • Disable the user's access to their Google account

Impersonation of a business: Do not claim a URL based on misrepresenting or impersonating a business identity. Users should not attempt to impersonate another person or organization, or otherwise engage in activities intended to deceive, defraud, or mislead others. This includes falsely implying affiliation with, or endorsement by, another individual or organization. 

Do not manipulate ranking or relevancy using techniques like repetitive or misleading keywords or metadata.

If you feel that yours or another business’s profile is being impersonated, please flag the name for review

Trademark/Copyright: Upon request, we’ll remove content under applicable laws or in response to a court order. Submit legal requests here.

Inactive accounts
In general, users are expected to be active members within the Google Business community. If an account is found to be overly inactive, the short name and custom URL may be reclaimed by Google without notice.
Dispute of URL usage
If there’s a concern about the use of a branded URL by an entity, please submit a report.
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