Owners and managers of listings

There are three types of Google My Business users: owners, managers and site managers.

  • Owners: Each listing can have multiple owners, but only one primary owner. Owners and primary owners have the same capabilities, but a primary owner can't remove themselves from a listing until they transfer their primary ownership to another user. However, all owners can add other users to share management of a listing without having to share their password.
  • Managers: Managers have most of the capabilities of an owner, but don’t have the more sensitive capabilities (e.g. power to remove the listing or managing users).
  • Site managers: Site managers have most of the capabilities of a manager, but don't have access to edit all business information. When signed in to Google My Business, a site manager can request to upgrade to listing manager or owner of a verified listing. The listing owner can approve or deny the request.

To see a summary of the different capabilities of each type of user, view the chart below:

Capability Owner Manager Site manager
Add and remove users    
Remove listings    
Edit all URLs   
Accept all Google updates  
Opt in or out of Bookings  
Update certain location settings
  • Edit the name, category or website on
    a location
  • Close a location
  • Create location groups
 
Manage Google Ads account links  
Use Messaging  
Add custom labels to make it easy to find
particular groups of locations
 
Edit attributes

Edit some main business info (e.g. hours and 
address)

Edit phone number  
Create, manage and publish posts
Add, delete and edit cover photos and additional photos
Add, delete and edit logos  
Respond to reviews
Download insights

Site manager sign-up link

A site manager sign-up link can be found in the Business Profile of claimed chain locations on Maps and Search. New users who sign up for Google My Business, as well as existing users who try to access claimed chain listings, can verify as a site manager. The sign-up link makes it easier for franchise owners and shop managers to manage listings for locations that they own or operate.

Site managers will be verified by Google to make sure that their profile data is accurate. Owners can still manage user access through their Google My Business accounts.

When signed in to Google My Business, a site manager can request to upgrade to listing manager or owner of a verified listing. The listing owner can approve or deny the request.

Was this helpful?
How can we improve it?