Owners and managers of listings

There are three types of users for listings: owners, managers and site managers. When owners add users, they share management of a listing with multiple people without having to share their password. (Google Groups can't be added as managers or owners of listings.)

Owners and managers of listings

Each listing can have multiple owners, but only one primary owner. Owners and primary owners have the same capabilities, but primary owners can't remove themselves from a listing until they transfer their primary ownership to another user.

Business listing owner

Managers have all of the capabilities of an owner, except for particularly sensitive capabilities such as removing the listing or managing access to it.

Business listing manager

Add a site manager to your business listing to help manage your business presence on Google. A site manager interacts with customers, publishes posts and photos and responds to reviews on behalf of your listing.

A site manager sign-up link can be found in the Business Profile of claimed chain locations on Maps and Search. New users who sign up for Google My Business, as well as existing users who try to access claimed chain listings, can verify as a site manager. The sign-up link makes it easier for franchise owners and shop managers to manage listings for locations that they own or operate.

Site managers will be verified by Google to make sure that their profile data is accurate. Owners can still manage user access through their Google My Business accounts.

When signed in to Google My Business, a site manager can request to upgrade to listing manager or owner of a verified listing. The listing owner can approve or deny the request.


Business listing communications manager

Learn more about owners and managers of a location group (previously known as a business account).

To see a summary of the different capabilities of each type of user, view the chart below:

Capability Owner Manager Site manager
Add and remove users    
Remove listings    
Edit all URLs   
Accept all Google updates  
Opt in or out of Bookings  
Update certain location settings
  • Edit the name, category or website on
    a location
  • Close a location
  • Create location groups
Manage Google Ads account links  
Use Messaging  
Add custom labels to make it easy to find
particular groups of locations
Edit attributes

Edit some main business info (e.g. hours and 

Edit phone number  
Create, manage and publish posts
Add, delete and edit cover photos and additional photos
Add, delete and edit logos  
Respond to reviews
Download insights

Learn how to add owners, managers or site managers.

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