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Get started with a hotel Business Profile

Get started with a hotel Business Profile

Known issue: You can't update hotel attributes through the spreadsheet upload. To update hotel attributes, use the API and dashboard. Learn more about Business Profile API.
This is step 1 of Business Profile setup for hotels.

To get your hotel on Google Search and Maps, you must register for a Business Profile on Google.

To register for a Business Profile, follow the steps below:

  1. Open Business Profile Manager
  2. In the top right corner, click Manage now.
  3. Sign in to your Google Account.
    • If you don’t have a Google Account, create one.
  4. Enter the name of your hotel, and click Next.
    Note: If your hotel appears on Maps, it will appear in a drop down during sign up. Then, you can select your hotel from the suggestions that appear as you type. Be sure to only select the suggestion if all the information match.
  5. Enter the address of your hotel, and click Next. If your address doesn’t geolocate, you may also be asked to position a marker on the location of your hotel on a map.
  6. Under “Business category,” select a business category. Then, click Next.
    Note: You can also create a more specific category if appropriate (e.g. hostel or motel).
  7. Enter a phone number or website URL for your hotel. Then, click Next.
    Note: If you don’t have a website, you can create one through your Business Profile once you've set up your account.
  8. To verify your connection to the hotel, click Continue.
  9. Select a verification option.
Note: You must be authorized to manage the Business Profile for the hotel you’re entering. If you’re not authorized, find the person in your organization who’s authorized and continue the process. To verify at another time, select "Try a different method," and click Later.

Verify and claim your business

To manage your hotel’s business information, you must verify your hotel’s Business Profile. Learn how to verify your Business Profile on Google.

How to claim a profile already on Maps

To manage a profile that’s already on Maps, you must request ownership.

How to rebrand your hotel

To rebrand your hotel, you must be eligible to rebrand your business according to the guidelines for representing your business. If your hotel has recently rebranded, you can update your business name by editing your business information.

Your business may be eligible for rebranding if:

  • You make a minor name change to a hotel.
  • You have multiple Business Profiles and the business name changes.

If your hotel changes business name but a location hasn’t rebranded or isn’t eligible for a rebrand, you can remove the old Business Profile. Then, you can create a new profile with the new business name.

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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