Manage your dealership on Google

To manage your dealership profile, you must first sign up for Google Business Profile and verify your profile.

Manage account access

When you add members to your profile, this may help you manage your dealership’s presence on Google. Each of these roles have different capabilities. To add or remove members from your dealership profile, you’ll need to know their name or email address.

There are 2 types of users for profiles: owners and managers. When owners add users, they share management of a profile with multiple people but don't have to share their password. (Google Groups cannot be added as managers or owners of profiles.)

Owners: Each profile can have multiple owners, but only one primary owner. Owners and primary owners have the same capabilities, but a primary owner cannot remove themselves from a profile until they transfer their primary ownership to another user. However, all owners can add other users to share management of a profile without having to share their password.

Managers: Managers have most of the capabilities of an owner, but don’t have the more sensitive capabilities (e.g. power to remove the profile or managing users). Learn how to add more owners or managers.

The summary chart below outlines the different capabilities of each type of user.

Capability	Owner	Manager
Add and remove users
Remove Business Profiles
Edit all URLs
Accept all Google updates
Opt in or out of Bookings
Update certain location settings Edit the name, category, or website on a location Close a location Create location groups
Manage Business Profile directly on Search and Maps
Manage Google Ads account links
Use Messaging
Add custom labels to make it easy to find particular groups of locations
Edit attributes
Edit food delivery link
Edit some main business info, like hours and  address
Edit phone number
Edit services
Create, manage, and publish posts
Add, delete, and edit cover photos and additional photos
Add, delete, and edit logos
Add, delete, and edit product
Respond to reviews
Download insights
Respond to Q&A

Transfer ownership of a profile

If you’re no longer the owner of the dealership, but you’re the primary owner on Google, you need to transfer ownership to the new dealership owner.

If you have any questions, comments, or concerns, fill out this form.