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Manage your dealership on Google

To manage your dealership profile, you must first sign up for Google Business Profile and verify your profile.

Manage account access

When you add members to your profile, this may help you manage your dealership’s presence on Google. Each of these roles have different capabilities. To add or remove members from your dealership profile, you’ll need to know their name or email address.

There are 2 types of users for profiles: owners and managers. When owners add users, they share management of a profile with multiple people but don't have to share their password. (Google Groups cannot be added as managers or owners of profiles.)

Owners: Each profile can have multiple owners, but only one primary owner. Owners and primary owners have the same capabilities, but a primary owner cannot remove themselves from a profile until they transfer their primary ownership to another user. However, all owners can add other users to share management of a profile without having to share their password.

Managers: Managers have most of the capabilities of an owner, but don’t have the more sensitive capabilities (e.g. power to remove the profile or managing users).

The summary chart below outlines the different capabilities of each type of user.

Capability Owner Manager
Add and remove users checkmark  
Remove Business Profiles checkmark  
Edit all URLs  checkmark checkmark
Accept all Google updates checkmark checkmark
Opt in or out of Bookings checkmark checkmark
Update certain location settings
  • Edit the name, category, or website on
    a location
  • Close a location
  • Create location groups
checkmark checkmark
Manage Business Profile directly on Search and Maps checkmark checkmark
Manage Google Ads account links checkmark checkmark
Use Messaging checkmark checkmark
Add custom labels to make it easy to find
particular groups of locations
checkmark checkmark
Edit attributes checkmark checkmark
Edit food delivery link checkmark checkmark

Edit some main business info, like hours and 
address

checkmark checkmark
Edit phone number checkmark checkmark
Edit services checkmark checkmark
Create, manage, and publish posts checkmark checkmark
Add, delete, and edit cover photos and additional photos checkmark checkmark
Add, delete, and edit logos checkmark checkmark
Add, delete, and edit product checkmark checkmark
Respond to reviews checkmark checkmark
Download insights checkmark checkmark
Respond to Q&A checkmark checkmark

Transfer ownership of a profile

If you’re no longer the owner of the dealership, but you’re the primary owner on Google, you need to transfer ownership to the new dealership owner.

If you have any questions, comments, or concerns, please contact us.

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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