Add or edit attributes

On Google My Business, you can set various attributes to let customers know what your business has to offer. For example, you can share whether your business has things like outdoor seating and Wi-Fi, or if it’s Black-owned or women-led. Add relevant, accurate attributes to your Business Profile to help your business stand out online.

Attributes appear on your Business Profile on Google Search and Maps. You can highlight some attributes, like "Black-owned," "Outdoor seating," or "Women-led" as icons when customers find your business on mobile.

If you add certain attributes to your profile, your business might show up in search results when people search for places with those attributes on Google Search and Google Maps.

How it works

There are 2 types of attributes: 

  • Factual attributes, like Black-owned, outdoor seating, or women-led
  • Subjective attributes, like whether your business is popular with locals

You can directly edit certain factual attributes. However, subjective attributes rely on the opinions of Google customers who visit your business.  

Your business category determines the attributes available for your Business Profile. For example, you might get attributes for acceptable payment types, accessibility options, or whether the business is LGBTQ-friendly. When you edit your business information in Google My Business, you’ll find which attributes your business can have.

Tip: Some attributes are only available in certain countries or regions. For example, the "Black-owned" attribute is only available in the US.

Currently, you can add or edit attributes on a computer or an Android device, but not on the iPhone app.

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