Customers who find your business using Google Search, Maps or the Assistant can ask the Assistant to call you on their behalf, for tasks like booking an appointment. The Assistant will confirm any necessary details with the customer and call your business to fulfill the customer's request.
Google may also occasionally call businesses to confirm details, like opening hours, and ensure accurate information.
These calls may be automated.
This feature is being tested for some business categories in the US. Google offers this feature free of charge to both businesses and customers to help them connect with each other.
This feature is currently available on:
- Phones with the Google Assistant app
- Devices that can access Search or Maps
Availability in the US
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Rhode Island
- South Carolina
- South Dakota
- West Virginia
How it works
Booking an appointment
If the customer wants to book an appointment, the Assistant will confirm specific details like the customer's preferred time, type of service, or size of party. Once this information is confirmed, the Assistant will try to book an appointment with your business by using an online booking partner (if available) or by calling your business using the automated voice-calling technology Duplex (calls are recorded for quality assurance).
Checking business information
To ensure that Google shows accurate information about your business, like your business hours, Google may occasionally call your business to confirm information that you've not yet confirmed. These calls may use the automated voice-calling technology Duplex (calls are recorded for quality assurance) and may result in updates to your business listing on Google Search and Maps.
Learn how to update your business information on Google.
Google offers this feature free of charge, to help connect businesses and customers. Learn how Google manages any personal information it collects.
But if you’d prefer your business not receive automated calls from the Google Assistant, you can tell us over the phone or change your settings in Google My Business:
When you get a phone call from the Google Assistant, you can tell the Assistant that you don't want to receive any more calls. For example, you can say:
- "Please remove my business from your list."
- "Please stop calling my business
- Sign in to Google My Business.
- If you haven't verified your business, you'll need to do so in order to opt out.
- Click Info from the menu.
- Under "Google Assistant calls", uncheck the box for Accept Google Assistant calls.
Note: After opting out, you may still occasionally get manual calls from Google to confirm your business information. Learn more about phone calls from Google.
Frequently asked questions
How will I know the call is from Google?
At the start of the call, you'll hear the reason for the call and that the call is from Google. You can expect the call to come from an automated system or, in some cases, a manual operator.
Calls from these phone numbers will be from Google:
- United States.: 650-203-0000, 650-206-5555
- New Zealand: +6498847777
Learn more about identifying legitimate calls from Google.
How often will the Google Assistant call me?
The Google Assistant will only call you when a customer wants to book an appointment or when it needs to check your business hours. The Assistant will avoid calling you during late night and early morning hours.
How do I update my business information on Google?
Learn how to edit business information like your phone number or opening hours.
How do I report problems?
To report a problem with Google Assistant calls, contact us.