Categories describe your business. They connect you to customers who search for your products or services.
For example, if your primary category is 'Pizza restaurant', Google may show your business in someone’s local search results when they search for Restaurants, Italian Restaurants, or Pizza. Your category is one of many factors that affects your local ranking on Google. Learn more about local ranking.
Based on the type of business you operate, your category may also be used to assign a place label to your business.
Manage your businessChoose your category
Choose a primary category that describes your business as a whole, and be specific. When you start to enter your category, choose a category from a drop-down that shows up.
- For example, instead of 'Salon', choose 'Nail salon'.
If the category that you want isn't available, choose a more general category that still accurately describes your business. You can’t create your own category.
Important: If you add or edit one of your existing categories, you may be asked to verify your business again. This helps Google confirm that your business information is accurate.
Add or edit categories on Search and Maps
- Go to your Business Profile.
- To edit your business info:
- With Google Search, select Edit profile.
- With Google Maps, select Edit profile
Business information.
- Under 'About', select Business category.
- To add or edit your primary category: In the 'Primary category' box, enter and select the category from the options that show up.
- To add an additional category: Select Add another category. Then, in the 'Additional category' box, enter and select the category that you want to add.
- Select Save.
Business information.