How to edit websites made with Google

If you already have a website made via your Business Profile on Google, you can edit the website's theme, text, photos, and more. You can also unpublish your website at any time.

Edit your website 

  1. Go to your Business Profile. Learn how to find your profile.
  2. Select Edit profile and then Business information
  3. Near the top, select the Contact tab.
  4. Next to "Website," select the pencil icon Edit.
  5. Select Manage.
  6. On the page that opens, in the left panel, select the part of your site you want to edit. 
  7. When you're done with a section, select Done Done Icon (Gray)

About website edits

You can edit these elements of your site.
Website edits
  • Theme: Choose from preset theme options with different color palettes and fonts.  
  • Text fields: Update elements like "Headline" and "Description.”
  • Primary button: Select the main action button you want customers to use. After you publish your site, you can preview what a button does:
    • Get directions: Opens directions to your location in Google Maps.
    • Call now: Prompts a phone call to your business.
    • View menu: Opens a link of your choice.
    • Find table: Opens a link of your choice.
    • Place order: Opens a link of your choice.
    • Make appointment: Opens a link of your choice.
    • Message us (SMS): Sends an SMS message to your phone number. 
      • Make sure the number is a mobile phone that can receive SMS messages. Message and data rates may apply.
    • Message us (WhatsApp): Sends a WhatsApp message to your mobile phone number. 
      • Make sure you have WhatsApp installed to receive messages.
    • Get quote: Opens a form for customers to inquire about your services. 
      • You’re notified by email whenever a customer contacts you.
  • Photos: Choose a cover photo that you want to show up on both your website and your Business Profile on Google. To change your cover photo, in the site preview, click Edit header photo.
  • Posts: Include texts, photos, or videos to promote your business.
  • Business information: Update your business name, address, hours of operation, phone number, and business category. 
  • Links to external sites: Update the links you want customers to use for functions like orders or reservations. 
  • Menu items: Restaurants may find an option to list their menu items.

To optimize your site and make it easier for customers to connect with your business, we may occasionally update your site’s visual design. We don’t modify site elements you've edited, like your theme, photos, and posts.

Optimize your website

To attract and engage customers with your site, consider these best practices.


  • Your cover photo shows up when customers find your business on Google. Make sure you select a quality photo that is relevant to your business.
    • The cover photo displays with your headline and text on top of the image, so we recommend that you choose an image with no text. Interior pictures of your business or pictures of your products often work well.
  • Photos should be in-focus and well-lit.
  • Use other photos to show what your business offers like your products, services, photos of your team, or location. For example, if your business is a restaurant, you may want to show photos of different kinds of food you prepare and your restaurant interior.
  • You can display a maximum of 9 photos on your site.

Learn more about best practices for business photos and photo standards.

Text editor

  • Use the text editor to highlight your products, services, and unique value to customers.
  • Your "Headline" should emphasize your main selling point and invite readers to learn more about your business.
  • Use the "Description" and "Summary header" to briefly expand on your unique selling point.
  • Use the "Summary body" to offer relevant information. 
    • For example:
      • If your business is a restaurant: You may want to list a few menu items.
      • If you offer a repair or professional service: You may want to explain what kind of jobs you perform and emphasize qualities like dependability, response times, experience, or value.
    • You can also use this section to link to other pages like:
      • An online ordering or reservation system
      • Your Facebook page
      • Other pages where customers can learn more about your business


 To enter or change basic business information, in the side navigation menu, on the left, click Info.

  • Make sure it’s easy for customers to contact you. Include your correct hours, business address, and contact information.

Comply with impressum requirements

Make sure your website complies with Google polices and local laws in your country/region.

In some countries/regions, commercial websites must show a website disclaimer, or "impressum." If an impressum is required in your country/region, you can use the "Description" field, add the appropriate information. Learn more about our website policies.

Unpublish your website

  1. Go to your Business Profile. Learn how to find your profile.
  2. Select Edit profile and then Business information
  3. Near the top, select the Contact tab.
  4. Next to "Website," select the pencil icon Edit.
  5. Select Manage.
  6. On the page that opens, in the left panel, select More Settings.
  7. Select Unpublish website
Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.

Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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