Google Business Profile makes it easy for customers to find and connect with your business when they’re using Google Search and Maps. When you create and verify a Business Profile, you can manage how your business appears on Google to make a great first impression and keep your info up-to-date. As people find you on Google, you’ll gain insights on customer behaviour and learn how they’re discovering and interacting with your business.
Business Profile gives you tools that can help your business succeed, but sometimes running a business doesn’t leave you enough time to establish and maintain a successful Business Profile. If you need a helping hand or want some expert advice, you may choose to work with a third party. There are many third parties to choose from, ranging from large companies that manage hundreds of customers to individual web consultants.
Although Business Profile is a tool that can be used at no charge, third parties often charge a fee to manage your profile. They can provide valuable services like keeping your profile up-to-date, providing you with customer insights, answering your questions and responding to reviews. It’s important to understand the benefits that you may get from a third party so that you can evaluate whether you’re getting the best return on your investment.
Here are five best practices for selecting and working with a third party:
- Be selective. Ask these questions when selecting a third party to work with:
- Has it managed Business Profiles before?
- Has it managed businesses with similar budgets or target audiences?
- What other services can it provide to grow your business?
- Work with one at a time. You may be tempted to divide your budget among multiple third parties to see which one drives the best results, but bear in mind that it’s best to test them one at a time. Your business can only appear once on Google, so it’s difficult to test multiple third parties at once.
- Educate yourself. It doesn’t take much time to get up to speed with how Business Profile works and understand how to use its features. Review the resources and FAQs for a basic introduction to Business Profile, then explore the Help Centre to find answers to specific questions. Understanding how Business Profile works will help you make more informed decisions when working with a third party.
- Trust experience. Companies that have managed hundreds of businesses on Google are more likely to have expertise with Business Profile. Before you hire a third party, talk to its staff members to understand their previous experience of managing businesses on Google.
- Evaluate your performance. You can find a wide range of insights in your Business Profile account that can give you info about how customers are finding and interacting with your business on Google. Spend time each month reviewing your profile's performance and evaluating the results you’re getting from working with a third party. Check for things like updated photos and current opening hours, as well as changes in how customers are discovering your business online.
Many third parties represent the best interests of their clients, but some third parties are less reputable. Here’s a list of red flags to watch out for when selecting and working with a third party:
- Not being transparent. You have a right to know how users are interacting with your business, including specific data (like the number of views and clicks on your Business Profile).
- Guaranteeing placement on Google. It's not possible for third parties to influence the order in which your business appears on Google Search or Maps. Learn more about local search ranking.
- Claiming to work for Google. If a third-party representative claims to be employed by Google, ask for their name and request that they email you from their @google.com (not @gmail.com) email address.
- Making threats. Third parties can’t remove your business from Google or access your profile without your explicit permission.
- Deceptive pricing. Malicious third parties may not charge you using the pricing that you agreed to. Always get an official copy of your agreement before working with a third party.
Report a violation of third-party policy
While we may not respond personally when you contact us about a third party, we'll investigate your comments and, if necessary, take appropriate action.