You can transfer primary ownership of a Business Profile to an existing owner or manager. If you’re the only user associated with your profile, you can add more owners and managers.
Important: If you want to transfer ownership of your business, make sure you’re transferring primary ownership of your Business Profile to the new owner. This ensures all of your business info like reviews are safe.
Transfer primary ownership
Important: Only the primary owner can transfer primary ownership to another owner or manager.
- Go to your Business Profile.
- Select More
Business Profile settings
- Select on the person you want to change access.
- Next to “Access,” select Edit
.
- Select Primary owner
Business Profile settings Understand owner & manager roles
Important: You can no longer add new site managers, and all site managers have been upgraded to managers. Learn how to add more owners or managers.
There are 2 types of roles for Business Profiles: owners and managers. Owners can add users to share management of a profile with multiple people but use different passwords. You can’t add Google Groups as managers or owners of profiles.
Each Business Profile can have multiple owners, but only one primary owner. The primary owner can’t remove themselves from a Business Profile until they transfer primary ownership to another user.
Summary of Business Profile roles| What they can do | Owner | Manager |
|---|---|---|
| Add and remove people from the business |  |
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| Remove Business Profiles | |
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| Edit all URLs | |
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| Accept or decline updates from Google | |
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| Turn on or off the booking feature | |
|
Update certain location settings, edit the business name, what kind of business it is, or web address.
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| Manage Business Profile directly on Search and Maps | |
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| Manage Google Ads account | |
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| Use the messaging feature | |
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| Add custom labels to make it easy to find particular groups of locations | |
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| Edit attributes | |
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| Edit food delivery link | |
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| Change the business info, such as hours or address | |
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| Change the business phone number | |
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| Change the services the business offers | |
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| Create, manage, and post updates about the business | |
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| Add, delete, or change the business cover photo and other photos | |
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| Add, delete, or change the business logo | |
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| Add, delete, or change the business’s products | |
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| Respond to reviews of the business | |
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| Download info about the business | |
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| Answer questions about the business | |
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Understand new owners & managers limitations
The new owner or manager of a Business Profile must wait 7 days before they can manage all the features. During these 7 days, they might get an error if they:
- Delete or undelete a profile.
- Remove other owners or managers from a profile.
- Make themselves or someone else the Primary owner.
- If the new owner or manager leaves the business within the first 7 days, they’ll be removed from the profile. If they change their mind, they’ll need to be added again.
Tip: If an existing owner or manager tries to transfer primary ownership of the profile in charge within their first 7 days, they’ll get an error.
