Add and remove listing owners and managers

Owners of listings can invite additional users to own or manage a listing. When owners and managers are added, users share management of a listing without having to share personal account information. Owners, managers and site managers all have different levels of access to the listing.

Only owners can add or remove users. However, managers may remove themselves from a listing. Google Groups can't be added as managers or owners of listings.

How it works

There are three types of Google My Business users: owners, managers and site managers.

  • Owners: Each listing can have multiple owners, but only one primary owner. Owners and primary owners have the same capabilities, but a primary owner can't remove themselves from a listing until they transfer their primary ownership to another user. However, all owners can add other users to share management of a listing without having to share their password.
  • Managers: Managers have most of the capabilities of an owner, but don’t have the more sensitive capabilities (e.g. power to remove the listing or managing users).
  • Site managers: Site managers have most of the capabilities of a manager, but don't have access to edit all business information.

To see a summary of the different capabilities of each type of user, view the chart below:

Capability Owner Manager Site manager
Add and remove users    
Remove listings    
Edit all URLs  
Edit attributes  
Accept all Google updates   
Opt in or out of Bookings  
Update certain location settings
  • Edit the name, category or website on
    a location
  • Close a location
  • Create location groups
 
Manage Google Ads account links  
Use Messaging  
Add custom labels to make it easy to find
particular groups of locations
 

Edit some main business info (e.g. hours, 
address, phone number)

Create, manage and publish posts, including
posting photos and Q&A
Respond to reviews
Download insights

How to add users to a listing

To add an owner, manager or site manager to a listing, follow these steps:

Desktop

  1. Sign in to Google My Business.
  2. If you have multiple locations, open the location that you'd like to manage.
  3. Click Users  from the menu.
  4. In the top right-hand corner, click the 'Invite new users' icon .
  5. Enter the name or email address of the user that you'd like to add.
    Note: If you're adding an agency to your location, you'll need to add the agency's location group ID here. (You may need to reach out to the agency and ask for this ID.)
  6. Select the user’s role by choosing Owner, Manager or Site manager.
  7. Click Invite. Invitees will have the option to accept the invitation and immediately become users.

This page displays all active users, as well as people who have been invited to become users. To cancel pending invitations, click X in the row with the invitation that you want to remove.

Mobile

  1. Open the Google My Business app.
  2. Tap More, then tap Manage users.
  3. In the top right-hand corner, tap the plus .
  4. Enter the name or email address of the user that you'd like to add.
    Note: If you're adding an agency to your location, you'll need to add the agency's location group ID here. (You may need to reach out to the agency and ask for this ID.)
  5. Select the user’s role by choosing Owner, Manager or Site manager.
  6. Confirm the email address, then tap Send.

This page displays all active users, as well as people who have been invited to become users. To cancel pending invitations, tap the 3-dot menu  next to the invitation that you want to remove. Then, tap Remove .

When an invitation is accepted, the owners of the listing will be notified via email. All users in the account can view the names and email addresses of the owners and managers of the listing.

Want to transfer the ownership of your listing to someone else? Learn how to transfer ownership of a listing.

How to remove owners and managers

To remove someone, even yourself, from a listing:

Desktop
  1. Sign in to Google My Business.
  2. If you have multiple locations, open the location that you'd like to manage.
  3. On the left, click Users.
  4. Next to the person you'd like to remove, click Remove Remove.

If you can't click Remove Remove, it could mean that:

  • You're trying to remove the primary owner from the listing. Transfer primary ownership to someone else, then remove the user from the listing.
  • You're signed in as a manager. Only owners can remove other owners and managers.
Mobile
  1. On your phone or tablet, open the My Business app My Business.
  2. Tap More, then tap Manage users.
  3. Next to the user you'd like to remove, tap More More and then Remove and then Remove

When a user has been removed, they'll be notified via email.

When you've removed a user, that person will no longer be able to edit business information or take any administrative actions for the listing. However, all their past responses to reviews, posts, comments and other actions will remain intact.

How owners can opt out of the sign-up link

Users can sign up as a site manager directly from the Business profile page with the sign-up link on Maps and Search.

If users don't want the sign-up link on the business profiles that they own, they can request to opt out of having the site manager sign-up link on their Business profile. 

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