How to add & remove owners & managers for your Business Profile

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Owners of Business Profiles can invite additional users to become owners and managers. Each person can have their own access without sharing sign-in information. Owners and managers have different levels of access to the profile.

  • Only owners can add or remove users.
  • Managers can remove themselves from a profile.
  • Google Groups can’t be added as managers or owners.
  • Only the primary owner can transfer primary ownership.

Add owners & managers

  1. Go to your Business Profile. Learn how to find your profile.
  2. Click on Menu Menu and then Business Profile settings and then Managers.
  3. At the top left, click Add Invite new users.
  4. Enter a name or email address.
  5. To select the user's role, under "Access," choose Owner or Manager.
  6. Click Invite. Invitees will have the option to accept the invitation and immediately become users.

This page displays all active users and people who are invited to become users. To cancel pending invitations, click Remove in the row with the invitation you want to remove.

When an invitation is accepted, the owners of the profile are notified through email. All users in the account can find the names and email addresses of the owners and managers of the profile.

Tip: If you want to transfer ownership of your profile to someone else, you can learn how to transfer ownership of a profile.

Understand new owner & manager limitations

When a new owner or manager is added to an existing Business Profile, they must wait for 7 days before they can manage all the features of the profile. During this 7 day period, the new owner or manager gets an error if they try any of the following:
  • Delete or undelete a profile.
  • Remove other owners or managers from a profile.
  • Transfer primary ownership of a profile to themselves or a third user.
  • An existing owner or manager tries to transfer primary ownership of the profile to a new owner or manager still in their first 7 days.

If the new owner or manager deletes their account within the first 7 days, they’re removed from the profile. If they undelete their account, they must be added to the profile again.

Remove owners & managers

  1. Go to your Business Profile. Learn how to find your profile.
  2. Click on Menu Menu and then Business Profile settings and then Managers.
  3. Click on the person you'd like to remove and then Remove manager.

If you can't click Remove Remove, it could mean that:

  • You're trying to remove the primary owner from the profile. Transfer primary ownership to someone else, then remove the user from the profile.
  • You're signed in as a manager. Only owners can remove other owners and managers.

When a user is removed, they’re notified through email. They'll no longer be able to edit business information or take any administrative actions for the profile. But all their past responses to reviews, posts, comments, and other actions will remain.

Change access of owners & managers

  1. Go to your Business Profile. Learn how to find your profile.
  2. Click on Menu Menu and then Business Profile settings and then Managers.
  3. Click on the person you'd like to change access.
  4. Select the user’s role: Primary owner, Owner, or Manager.
  5. Click Save.  
    • Tip: You can also transfer ownership if you’re the primary owner.
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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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