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Manage Local Inventory Ads through your Business Profile

Important: This service was previously called Pointy, and it's now fully integrated into Google. The Pointy box is now the product reader, and the Pointy app is now the Local Inventory app.

In your Business Profile on Google, you can run Local Inventory Ads.

Understand Local Inventory Ads

Important: Before you can run Local Inventory Ads through your Business Profile, you must add your in-store products to Google automatically. Setup takes a couple of minutes and gives an accurate display of your inventory for shoppers who search for your products in your area. Learn how to add products to Google automatically.

Learn about Local Inventory Ads through Business Profile

You can showcase your products and share store info with the local inventory ads feature. Learn more about local inventory ads. Your ads show to nearby shoppers searching with Google. Local inventory ads can be automatically created for your in-store products through your Business Profile.

  • Automatically created ads: We automatically create ads for the in-store products listed on Google for your store. The ad shows the price, a star rating based on customer reviews, a photo, and the name of the product from data submitted to Google by manufacturers and merchants.
  • Pay per click ads: You are only charged when someone clicks an ad.
  • How you pay: When ads are clicked, you're charged automatically either 30 days after your last automatic charge, or when you reach a preset amount (known as your threshold), whichever comes first. You can also make payments at any time to control your costs.

Tips:

Run Local Inventory Ads

  1. Log in to the account you used to sign up for your Business Profile on Google.
  2. To find your Business Profile, search on Google for your exact business name.
    Tip: You can also search for my business.
  3. At the top left, select Promote and then Advertise.
  4. In the ad credit box that pops up, select Start Now.
  5. Set your budget.
  6. At the bottom right, select Next.
  7. Enter your billing info.
  8. To run your ads, select Submit.

Manage your Local Inventory Ads

You can find info like cost, clicks, views for specific ads, and how people found your products on the “Your ads summary” page.

Important: You're taken to the Google Ads page if you haven’t signed up to add your products to Google automatically, or if you don’t use a point of sale integration with the Local Inventory app. You must sign up before you can manage your Local Inventory Ads.

Manage & update your ads

  1. Log in to the account you used to sign up for your Business Profile on Google.
  2. To find your Business Profile, search on Google for your exact business name.
    Tip: You can also search for my business.
  3. To open “Your ads summary,” select Promote and then Advertise.
  4. In “Your ads summary,” scroll and select Manage your ads.
  5. Choose what you want to do:
    • Update ads budget: Select Update your budget or Set your own budget and set the amount. Then, select Save.
    • Turn all your ads on or off: Under “Status,” turn on or off Your promotion page and ads. This turns all advertising on or off, not individual products.
    • Update your billing info: Under “Payments,” select Update billing info.

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