Advanced profile settings from Google Search

You can update many advanced settings for your Business Profile right from Google Search. When you access your advanced settings, you can set Google Assistant to:

  • Help you accept bookings
  • Use labels and store codes to organize spreadsheets

Update advanced settings

  1. Make sure you're signed in with the account you use to manage your Business Profile.
  2. To find your Business Profile, search on Google Search for your exact business name.
  3. If needed, select View profile to manage your Business Profile.
  4. Select Menu Menu and then Business profile settings.

Available settings

  • Business Profile ID: You can share this ID with Google Support by phone, chat, email, or other channels.
  • Google Assistant calls: Turn on or off automated calls from Google that help you accept Bookings or keep information up to date. Learn more about phone calls from Google Assistant.
  • Labels: Add labels to group multiple profiles in your bulk upload spreadsheet. Learn more about labels for bulk uploads.
  • Store code: If you have multiple businesses, use shop codes. To find shop codes, go to You can use shop codes in your bulk upload spreadsheet. If you want to use Local Inventory Ads, shop codes are required. Learn more about shop codes.
  • Google Ads phone number: This setting allows you to display a different phone number in the location extension from the number shown on your Business Profile. If you link Google Ads to a Business Profile and use the Google Ads Location extension, a Google Ads phone number is required. Learn more about business extension ads.
Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.

Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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