Advanced profile settings from Google Search

You can update many advanced settings for your Business Profile right from Google Search.

Update advanced settings

  1. Make sure you're logged in with the account you use to manage your Business Profile.
  2. To find your Business Profile, search on Google Search for your exact business name.
  3. If needed, select View profile to manage your Business Profile.
  4. Select Menu Menu and then Business profile settings.

Available settings

  • Business profile ID: You can share this ID with Google Support by phone, chat, email, or other channels.
  • Google Assistant calls: Turn on or off automated calls from Google that help you accept Bookings or keep information up to date. Learn more.
  • Labels: Add labels to group multiple profiles in your bulk upload spreadsheet. Learn more
  • Store code: Use shop codes if you have multiple businesses. They’re visible at and can be used in your bulk upload spreadsheet. If you want to use Local Inventory Ads, shop codes are required. Learn more
  • Google Ads phone number: This setting allows you to show a different phone number in the location extension from the one displayed directly on your Business Profile. If you linked Google Ads to a Business Profile and use the Google Ads Location extension, a Google Ads phone number is required. Learn more
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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.

Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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