Advanced profile settings from Google Search

You can update many advanced settings for your Business Profile right from Google Search. When you access your advanced settings, you can set Google Assistant to:

  • Help you accept bookings
  • Use labels and shop codes to organise spreadsheets

Update advanced settings

  1. Make sure that you're signed in with the account that you use to manage your Business Profile.
  2. To find your Business Profile, search on Google Search for your exact business name.
  3. If needed, select View profile to manage your Business Profile.
  4. Select Menu Menu and then Business Profile settings.

Available settings

  • Business Profile ID: You can share this ID with Google Support by phone, chat, email or other channels.
  • Google Assistant calls: Turn on or off automated calls from Google that help you accept Bookings or keep information up to date. Learn more about phone calls from Google Assistant.
  • Labels: Add labels to group multiple profiles in your bulk upload spreadsheet. Learn more about labels for bulk uploads.
  • Shop code: If you have multiple businesses, use shop codes. To find shop codes, go to business.google.com/locations. You can use shop codes in your bulk upload spreadsheet. If you want to use Local inventory ads, shop codes are required. Learn more about shop codes.
  • Google Ads phone number: This setting allows you to display a different phone number in the location asset from the number shown on your Business Profile. If you link Google Ads to a Business Profile and use the Google Ads location asset, a Google Ads phone number is used. Learn more about location assets.
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