Book prices

Prices are required for each book that you wish to sell on Google Play. To sell books, you’ll also need to complete a one-time setup of your account-level payment settings. You can use a spreadsheet if you want to edit prices for multiple books.

For Partners who use ONIX, any changes that you make in the Partner Centre should also be made in your ONIX feed. The next time that you send an ONIX feed, the information you provided via ONIX will overwrite your existing settings.

Note: Some features described on this page may not be available, as selling books on Google Play is limited to certain countries.

Add a price to your book

The steps to add a new price depend on the version of the Partner Centre you're using.

Note: At the top right of your Book Catalogue, you may see turn on/off 'New UI' to switch between old and new versions.

Previous look

  1. Sign in to the Partner Centre.
  2. Click Add a new price and then Currency.
  3. Enter the currency. Format as 3-letter ISO 4217 code, such as USD for US dollars.
  4. Click Amount.
  5. Enter the price.
  6. Enter the list of countries where this price should apply.
    Note: Learn how to format a list of countries. Use 2-letter ISO 3166 codes or special regional codes, such as WORLD.

New look

  1. Sign in to the Partner Centre.
  2. Click Add a price.
  3. Choose the currency.
  4. Enter the price.
  5. Select the list of countries/regions where this price should apply.
    Note: Start typing the country/region name to see matching countries/regions. To exclude countries from a region, select countries that you want to leave off the list.

If currency conversion is enabled, you can list countries that use a different currency than the one you specified. Your converted prices will be based on your list price. The default value WORLD will apply this price to all possible countries.
Note: Accounts created after July 2014 have currency conversion turned on by default.

In the 'Effective prices' section of the new Partner Centre, you can find:

  • Country
  • List price
  • Base price
  • Your revenue
  • Effective dates

Tip: If you're not using the currency conversion tool, you should provide separate list prices in the appropriate currency for each country where you want to sell the book.

If you've provided a list price but your account shows an error message such as 'Pricing information is missing or not applicable', you may need to check the settings in the Partner Centre of your account. Consult our troubleshooter for help with configuring the necessary settings.

Edit more price settings

To access additional settings, click More details/Show additional settings.

Previous look

New look


Tax included in price

Is tax included?

Tick this box/select Yes if your price is tax-inclusive. If you leave this box unticked and provide tax-exclusive prices, Google will calculate the appropriate prices to charge to buyers, including applicable taxes.

I'm subject to Fixed Book Price laws

Do Fixed Price Laws apply?

Tick this box/select Yes if you're subject to fixed book price laws in the countries where this price applies. This option is only available if you indicated that fixed pricing laws apply to one of your sales territories. If you have a sales territory for countries with fixed price laws and a sales territory for other countries, provide separate prices for these sales territories.

Optional start and end date for your price

Effective dates

This setting is recommended for use with a new additional price when you already have an existing price. If you wish to schedule a price change in the future, enter the start and end dates for the period when the new price should be in effect. Use the format YYYY-MM-DD. The price will take effect at 12.00 a.m. (midnight) on the start date and expire at 11.59 p.m. on the end date, according to the buyer's time zone.

  • Provide prices scheduled for the future at least one day in advance of the start date.
  • You can make the price effective for one day only by using the same date for the start date and end date.
  • To make the new price permanent, leave the end date blank.
  • If you do include an end date and want your book to continue to be available for sale afterwards, make sure that your book has another price that will take effect immediately afterwards.
  • For instructions on providing scheduled price changes via ONIX:

When you've finished adding or editing your prices, click Save.

To delete a price, click the X of each row.

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