Book prices

Prices are required for each book that you wish to sell on Google Play. To sell books, you also need to complete a one-off setup of your account-level payment settings. If you want to edit prices for multiple books, you can use a spreadsheet.

For Partners who use ONIX, any changes that you make in the Partner Centre should also be made in your ONIX feed. The next time that you send an ONIX feed, the information that you provided via ONIX will overwrite your current settings.

Some features described on this page may not be available, as selling books on Google Play is limited to certain countries/regions.

Add a price to your book

To add a new price, follow the steps below. 

  1. Sign in to the Partner Centre.
  2. Select Add a price.
  3. Choose the currency.
  4. Enter the price.
  5. Select the list of countries or regions where this price should apply.
    • To find a country or region, enter it in the search field.
    • You can add or exclude countries or regions.
Tip: Accounts created after July 2014 have currency conversion turned on by default.

In the 'Effective prices' section of the new Partner Centre, you can find:

  • Country
  • List price
  • Base price
  • Your revenue
  • Effective dates

Tip: If you don’t use the currency conversion tool, you need to provide separate list prices in the appropriate currency for each country.

If you provide a list price but your account shows an error message such as 'Pricing information is missing or not applicable', you may need to check the settings in the Partner Centre. For more help, you can use the Play Books troubleshooter.

Edit more price settings

To access additional settings:

  1. Select More details/Show additional settings.
  2. Add, edit or delete prices.
    • To delete a price, select the X of each row.
  3. Select Save.

To find more settings, click More details/Show additional settings



Is tax included?

This setting determines if Google should calculate the taxes for a book. 

  • If your price includes taxes, select Yes
  • If your price doesn’t include taxes, leave empty. 

Do fixed price laws apply?

This setting applies if fixed pricing laws apply to one of your sales territories.

  • If the country or region is subject to fixed pricing laws
    1. Select Yes.
    2. Provide separate prices for these sales territories.
  • If the country or region isn’t subject to fixed pricing laws, leave empty. 

Effective dates

This setting is for when you add a new additional price when you already have an existing price. You can do this at least one day in advance of the start date.

  • To schedule a price change in the future, enter the start and end dates for the period when the new price should be in effect. 
    • Use the format YYYY-MM-DD. 
    • The price takes effect at midnight on the start date, and expires at 11.59 p.m. on the end date, according to the buyer's time zone.
  • To make the price effective for just one day, use the same date for the start date and end date.
  • To make the new price permanent, leave the end date blank.
  • To include an end date and have your book continue to be available for sale afterwards, make sure that your book has another price that is effective immediately afterwards.
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