Book prices

Important: Some features described on this page aren’t available in certain countries or regions. Because of this, some features described on this page may not be available.

To sell a book on Google Play. 

  • You must price each book 
  • You must also complete a one-off setup of your account-level payment settings. If you want to edit prices for multiple books, you can use a spreadsheet.
Partners who use ONIX:
  • Any changes that you make in the Partner Centre should also be made in your ONIX feed. 
  • The next time that you send an ONIX feed, the information that you provided via ONIX will overwrite your existing settings.

Tip:If you want to edit prices for multiple books. Learn how to edit prices with a spreadsheet.

Add a price to your book

To add a new price, follow the steps below. 

  1. Sign in to the Partner Centre.
  2. Select Add a price.
  3. Choose the currency.
  4. Enter the price.
  5. Select the list of countries or regions where this price should apply.
    • To find a country or region, enter it in the search field.
    • You can add or exclude countries or regions.

If currency conversion is turned on, you can list countries or regions that use a different currency from the one that you specified.

  • Converted prices are based on your list price.

 The default value WORLD will apply this price to all possible countries or regions. In the 'Effective prices' section of the new Partner Centre, you can find:

  • Country
  • List price
  • Base price
  • Your revenue
  • Effective dates


  • Accounts created after July 2014 have currency conversion turned on by default.
  • If you don’t use the currency conversion tool, provide separate list prices in the appropriate currency for each country or region where you want to sell the book.

If you provide a list price but your account shows an error message, check the settings in the Partner Centre of your account.

Troubleshoot your settings in the Partner Centre.

Edit more price settings

To find more settings, click More details/Show additional settings



Is tax included?

This setting determines if Google should calculate the taxes for a book. 

  • If your price includes taxes, select Yes
  • If your price doesn’t include taxes, leave empty. 

Do fixed price laws apply?

This setting applies if fixed pricing laws apply to one of your sales territories.

  • If the country or region is subject to fixed pricing laws
    1. Select Yes.
    2. Provide separate prices for these sales territories.
  • If the country or region isn’t subject to fixed pricing laws, leave empty. 

Effective dates

This setting is for when you add a new additional price when you already have an existing price. You can do this at least one day in advance of the start date.

  • To schedule a price change in the future, enter the start and end dates for the period when the new price should be in effect. 
    • Use the format YYYY-MM-DD. 
    • The price takes effect at midnight on the start date, and expires at 11.59 p.m. on the end date, according to the buyer's time zone.
  • To make the price effective for just one day, use the same date for the start date and end date.
  • To make the new price permanent, leave the end date blank.
  • To include an end date and have your book continue to be available for sale afterwards, make sure that your book has another price that is effective immediately afterwards.

Need more help?

Try these next steps:

Want a quicker way to get help?

Chat with a member of the Google Books team.

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